DecisionMarketing

“Hot town, summer in the city, Back of my neck gettin’ dirty and gritty, Been down, isn’t it a pity? Doesn’t seem to be a shadow in the city, All around, people lookin’ half dead, Walkin’ on the sidewalk, hotter than a match head.” Boul...

Remember the days when Radio Times was a must-buy, reaching a peak of 12 million homes? You must have a good memory then… although to be fair, it is still surviving in the digital world, with its print edition readership remaining around 1.1 ...

Three months after stepping down and closing WPNC, John Watson has returned to the industry to set up his own marketing consultancy, offering clients and agencies the benefit of his 60 years in the business.

Having star...

Channel 4 is continuing to expand its advertising services with the launch of a new dynamic optimisation platform, designed to amplify brands’ existing TV ads on its streaming service.

The broadcaster claims the Enhance...

More than half of UK consumers who use AI tools like ChatGPT say the technology makes it easier to discover new brands they would never have found otherwise, but nearly eight in ten say they would still want to check other sources...