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More than half of dealer web traffic (54.06%) shows up after the doors lock. That shopper is looking at your price at 9 p.m. with nobody around to explain freight, setup, or the doc fee. If the number on the screen doesn’t match the number at the desk, they w...


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More than half of your website traffic arrives after you lock up. A shopper with a question at 10 PM has two places to ask: your website or an AI assistant like ChatGPT. Either way, the answer comes from your listing.

That idea came up in the Dealer-G...


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A shopper researching a unit today is increasingly starting that search with an AI assistant instead of a search bar, asking a full question and expecting a full answer before they’ve even settled on a dealership. Dealer Spike has built three tools around t...


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There’s a unit on your lot right now that came in during spring. It’s been marked down once. Your team walks past it every day.

Among the fastest-turning dealers in The State of the Dealer: 2026, only 20.92% of inventory is 9...


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