Daxue Consulting – Market Research and Consulting China

A young consumer in China buying a gold bracelet today is not necessarily preparing for marriage or investment. Instead, the purchase may be driven by something less tangible: a sense of identity, a desire for self-expression, or even the belief that a small charm ...

China’s home weight training equipment market is becoming a more visible segment within the broader fitness industry. Unlike treadmills and exercise bikes, home weight training equipment is used mainly for muscle building, body shaping, and guided strength routines. But not all segments are moving at the same speed. The fastest growth is currently concentrated in compact prod...

China is one of the world’s largest dairy markets after the US and remains the largest importer of dairy products globally. The market continues to expand in value terms, reaching USD 74.2 billion in 2025 and projected to grow to USD 93.6 billion by...

In China, conversations around aging are starting earlier and becoming more specific. It is increasingly common to see younger consumers paying attention to subtle skin changes, while older groups focus on maintaining overall condition rather than reversing it. At the same time, people are becoming more selective in what they use. Consumers are reading ingredient lists, compa...

China is experiencing a renewed wave of interest in Korean fashion. Since 2023, Korean fashion has been gaining strong momentum. While this is the third wave after the 2000s drama-led Hallyu spillover and