Daxue Consulting – Market Research and Consulting China

The automotive industry in China has indeed become increasingly competitive, especially with Chinese brands scaling production quickly and delivering high tech cars at affordable prices. However, following the intense price wars, consumers are shifting to more value-driven purchases. While price remains a key purchasing factor, they are also evaluating the value of the car an...

Among Chinese consumers (2025), tea drinks was the most frequently consumed beverage (32.9%), followed by fruit/vegetable juices (30.8%) and carbonated drinks (30.5%). The popularity of tea...

China remains an indispensable pillar of the global fashion economy. On the consumption side, the mainland is one of the world’s largest apparel consumer markets and the world’s third-largest personal luxury goods market. On the production side, China rem...

South Korea’s coffee market remains large and steadily expanding, growing from USD 3.54 billion in 2024 and projected to reach USD 5.57 billion by 2033 at a 5.21% CAGR. However, as the market moves toward saturation, growth is no longer driven primarily ...

The recent SIAL China 2026 exhibition revealed a food and beverage industry increasingly focused on trust, provenance, and functional value. Across the exhibition halls, organic products graduated into a standalone category, geographical origin became a front-of-pack selling point, and brands showcased visible fruit, vegetable, and functional ingredients as proof of authentic...