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Daxue Consulting – Market Research and Consulting China

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Once considered a niche Western-style breakfast product in South K, South Korea’s oatmeal market is rapidly adapting to local tastes. Oats are increasingly positioned as versatile, functional, and health-oriented ingredients. Strong social media engagement and ongoing product innovation are expanding usage occasions beyond breakfast into lunch porridges and dinner desserts, r...


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Why have no major national brands emerged in the market yet?

One of the subscription-based pet food business challenges in China is that the production and distribution of fresh pet food carry high costs. Utilizing premium ingredients, such as meat, ve...


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A fragmented, fresh-focused niche

In China’s pet food market, a new trend is catering to pet owners who treat their companions like family: subscription-based, freshly cooked meals. This niche segment, though fragmented, is growing rapidly, driven b...


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South Korea’s cake market reflects broader shifts in consumer behavior, where desserts are increasingly shaped by emotional value, seasonal demand, and lifestyle alignment rather than taste alone. From winter-driven premium purchases to different flavor preferences and cross-industry collaborations, cakes have become a platform for both commercial innovation and cultural expr...


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China’s beauty market rebounded an estimated 5% from 2024 to 2025, a significant rebound after years of hindered growth. This rebound gives beauty brands in China a lot to be optimistic about. This report highlights the China beauty market tren...


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