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Daxue Consulting – Market Research and Consulting China

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Health supplement consumption trends in China are evolving rapidly, unlocking massive demand and reshaping the wellness landscape. From 2018 to 2023, China’s health supplement market achieved a CAGR of 6.9%.

In 2023, the market size of health supplements...

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China’s tea market has a long history, with exports dating back to the Northern and Southern Dynasties. Today, China stands as the href="https://www.statista.com/outlook/cmo/hot-drinks/tea/china?srsltid=AfmBOoosdT2R7abhpPL8EijnPGjVyqGRkMcZxoGGYaJcRTZW8MT0...

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China, as one of the world’s leading producers of fruits and vegetables, has a strong foundation for developing a robust juice industry. In 2024, the juice market size reached USD 20 billion, a 14.6% YoY growth. With Chinese consumers seeking healthier, more premium options, ...

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The Korean drinking culture is changing, with young consumers moving away from traditional beer and soju centered gatherings toward lighter, fruitier, and more accessible beverages that better align with their health-conscious lifestyles. This shift is encouraging alcohol brands to develop low-alcohol, zero-sugar options and adopt marketing strategies that resonate with young...

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In Chinese, the word for snack is “点心”, which literally translates into “touching the heart”. Such reflects the integral role of snacking and snack foods in the lives of Chinese, a historical phenomenon persevering into the present day. Beyond simply purchasing for taste and satiation, consumers snack as a larger movement to participate in social trends, pay homage...

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