Daxue Consulting – Market Research and Consulting China

Ultraviolet (UV) protection alone is not enough in the sunscreen market in China. Sunscreen is becoming more deeply integrated into daily skincare routines, outdoor lifestyles, and beauty regimens. This is raising the standards of sunscreen among Chinese consumers. According to Qingyan Intelligence, the sunscreen market in China was valued at

During the 2026 Labor Day holiday, the line outside Pane on Shanghai’s Huaihai Road ran to the curb, with waits topping forty minutes. The notable part wasn’t the line; it was who stood in it. At Pane stores, foreign tourists make up an estimated

In 2025, China’s luxury market contracted by 3% to 5%, a significant slowdown compared to the sharp decline in 2024. Specifically, the watch category experienced challenges with a decline of

Golf is a sport traditionally characterized by vast, manicured nature with a high barrier to entry. For a country like China where the wealthy are clustered in tightly organized cities, often away from areas where hundreds of acres could be transformed into a golf course, it might not be a surprise that penetration is under half a percent at the most. Yet, with a shrinking nu...

Racquet sports are one of the fastest-growing sport categories in China, and tennis is taking the lead. China’s tennis market has seen continued growth, bolstered by both celebrity and fashion. While the “