Daxue Consulting – Market Research and Consulting China

At first glance, it’s common to view Douyin and TikTok as two versions of the same platforms. Both apps share similar traits: short-video-based, algorithmic reliance, etc. However, there actually are fundamental differences between the two. They serve different markets and have evolved to meet different consumer requirements and commercial environments. For foreign brands loo...

China’s haircare market reached RMB 67.8 billion in 2024 full year, and RMB 34.1 billion in the first six month of 2025, with a

South Korea has been one of the most sleep-deprived countries in the OECD. Long working hours, late-night study culture (and private academies hagwons), and a strong sense of responsibility toward school and w...

China’s quick commerce market is a structurall shift in e-commerce. The quick commerce market in China reached an estimated RMB 971.4 billion in 2025 and is projected to pass

WeChat (微信) has evolved from a basic social messaging app into one of China’s leading digital ecosystems. Within this system, WeChat Mini Programs (小程序) act as a platform enabling companies and brands to connect directly with Chinese consumers. These Mini Programs provide an app-like experience seamlessly integrated into WeChat, which includes features like identity verificat...