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Title: Dariusforoux

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Working hard won’t make you rich.

I know that’s not what we’ve grown up hearing. We’ve heard the opposite.

Put in the hours. Outwork everyone. Grind now, get paid later. Do that long enough and the money shows up.

It doesn’t work that way, though… At least not the way we’ve been promised.

But that’s not necessarily a bad thing.

...

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I’m running the next cohort of my course Launch in 48 right now. Registration closes tomorrow, June 30.

That’s something I haven’t said in a while. Because for the last two years, I told myself I was done with cohorts.

I stopped doing them. I stopped upd...


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I’m convinced that AI will not destroy our need for personal connection, humanity, stories, and expression.

The reason I’m so convinced of that is because of one word.

Culture.

When people talk about AI, they underestimate the power of culture.

As in common values and thinking. The slow, invisible force that decides what actually sticks...


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I’ve been writing online since 2015.

I never had a huge viral moment. No post that broke the internet. No overnight explosion.

I still built a large audience.

I’m telling you this because most people carry the wrong model in their head. They think an audience gets built in one big moment. One viral video. One post that takes off. One lucky break ...


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Last week I was walking through town with my wife and our son in the stroller. We ran into a former high school classmate. We were both pleasantly surprised to see each other after so many years.

He looked at my wife and said: “He was always the cool guy in school.”

I laughed because it reminded me how much I cared about how I looked and what people though...


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