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At this point, everyone has a relationship with AI. Even if you’ve never tapped into ChatGPT or Gemini, you’ve been served AI results in a regular Google search. With the tech moving faster than the speed of sound, we thought this would be a good time to define some of the acronyms and language being tossed around as well as uncover opportunities AI presents for destinations....


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From picking the perfect pumpkin to farm-to-table dining and raising a glass to local vintages on a guided vineyard tour, agritourism is captivating travelers who crave connection, authenticity and a taste of something real. Although there are many definitions of agritourism, think of it as the point where agriculture meets tourism to create lifelong memories. Keep in mind, t...


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Imagine your biggest, best-ever Fourth of July celebration. Now add in a whole year (or more!) of fireworks, historic reenactments, museum exhibits, cultural festivals and once-in-a-lifetime events stretching from sea to shining sea. That’s America250, the nation’s largest celebration ever commemorating the 250-year anniversary of the signing of the Declaration of Independenc...


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They’re hitting the headlines, dominating social feeds and changing the way we visit the world. They are some of the top travel trends of 2026 — from perk-infused hotel hopping to meaningful whycations and serene hush-pitality gems. Here’s how destinations, like yours, can get in on the action and stay ahead of the game.

Event-Based Travel

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In case you haven’t been online since December 4 (we get it, the holiday season is BUSY!), here’s a spoiler: the Pantone Color of the Year for 2026 is Cloud Dancer (PANTONE 11-4201). It’s been characterized as “a lofty white that serves as a symbol of calming influence in ...


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