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Title of Dan Kennedy's Magnetic Marketing Podcast: "Dan Kennedy's Magnetic Marketing Podcast"
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You think you have a business. Dan Kennedy says you have a personality dependent job. In this episode Dan Kennedy sits down with Mike Crow, who built a million-dollar home inspection company and a coaching business at the same time. Mike's staff quit while his wife was in the hospital, and he discovered he was running everything on personality, not systems.
Dan Kennedy...
If you sell to other businesses, this call will change how you think about your marketing. Dan Kennedy sits down with Robin Robbins, who built a multi-million-dollar business selling marketing services to IT firms, to show that the same direct response principles work in B2B as in consumer marketing.
What you will hear:
How B2B marketing follows the same direc...
Dan Kennedy and Bill Glazer break down the marketing behind Dr. John Brinkley, a 1920s doctor who sold goat gland transplants to hundreds of men and became the wealthiest doctor of his time. The cure was preposterous. The marketing was methodical.
Dan Kennedy walks through the principles that made Brinkley's marketing work: building authority through media, pioneering ...
Your customers have the attention span of a goldfish. Nine seconds. That is how long you have before your marketing gets ignored. Dan Kennedy and Sally Hogshead spend this episode on the seven triggers that make any message impossible to ignore, and why most businesses are using the wrong one.
Sally is the author of Fascinate and explains why the trigger you choose mat...