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Title of Dan Kennedy's Magnetic Marketing Podcast: "Dan Kennedy's Magnetic Marketing Podcast"
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Your customers have the attention span of a goldfish. Nine seconds. That is how long you have before your marketing gets ignored. Dan Kennedy and Sally Hogshead spend this episode on the seven triggers that make any message impossible to ignore, and why most businesses are using the wrong one.
Sally is the author of Fascinate and explains why the trigger you choose mat...
In this episode Dan Kennedy and Bill Glazer explain how the old economy is gone and what entrepreneurs must do to win in the emerging landscape. They argue that decades of easy spending eroded salesmanship and created an excess of ordinary offerings that customers now reject.
The path to advantage is clear: restore disciplined selling, build systems for consistent foll...
Dan Kennedy and Bill Glazer examine what separates entrepreneurs who create opportunity from those who surrender to scarcity thinking. Dan challenges the familiar doom-and-gloom narrative, showing how demand can expand even when competitors retreat, and explains why visibility, authority, and the identity you deliberately build can matter more than the commodity you sell.
...Dan Kennedy & Bill Glazer discuss how entrepreneurs can achieve far more in far less time by creating autonomy and protecting their most valuable resource. They define autonomy as the ability to set the rules of engagement, then explain how that posture creates leverage in pricing, client selection, and daily routines. The conversation also introduces the concept of time ...
Dan Kennedy and Steve Miller explain why businesses that compete by being slightly better are easy to copy and easy to replace. They explore the difference between a temporary advantage and an uncopyable position, with a focus on creating real customer attachment rather than relying on vague claims or routine loyalty.
The conversation covers practical ways to stand out...