Cyclingfactory

Last Sunday marked the second edition of Eddy's Gravel Ride. It was a warm reunion with many of our loyal companions from the Eddy Merckx peloton. Fortunately, we set off early in the day, allowing us to relax and catch up under a parasol during the hottest hours. We thank everyone for their presence and hope to welcome you all again next year.

Last Tuesday, Belgian Cycling Factory welcomed a delegation from Uno-X to its headquarters in Beringen. As a valued partner and ambassador of Ridley bikes, the team plays an important role in testing and validating our products at the highest level of performance. Their visit offered a unique opportunity to connect insights from elite racing with ongoing product development. Wit...

With the relaunch of Nukeproof under the umbrella of Belgian Cycling Factory, the iconic mountain bike brand is entering a new chapter. To lead that journey, BCF appointed Russell Merry as Global General Manager. With years of experience in the cycling industry and a deep understanding of brand building, Merry is now steering Nukeproof’s transition from a direct-to-consumer mode...

From June 24 to 27, Frankfurt will once again host Eurobike, the world's leading trade fair for bicycles, e-bikes and future mobility. Every year, the event brings together the international cycling industry to discover new products, exchange ideas and discuss the future of cycling. Belgian Cycling Factory will be present throughout the show, showcasing the latest innovations fr...

At Belgian Cycling Factory, innovation and performance are at the heart of everything we do, across all disciplines. Within this broader vision, triathlon has become an increasingly important focus area for Ridley. The triathlon project is coordinated by Kenneth Vandendriessche, a former professional triathlete who now serves as Brand & Sales Manager Triathlon / Pure Speed. ...