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In 2026, B2B communities are no longer “nice-to-have” discussion forums. They are strategic customer experience infrastructure, powering self-service, peer support, onboarding, product adoption, and advocacy.
Enterprise organisations are increasingly treating community platforms as extensions of CRM, support, and digital engagement ecosystems. Community strategy now in...
Customer experience is entering a new frontier. For years, automation in support meant deploying chatbots that offered scripted answers and could only handle basic inquiries without ever touching a user’s account. If a user wanted to move money or change data, they were handed off to a human agent who acted as the authorization gatekeeper.
And then as large language mo...
Communities are becoming a pretty big deal for CX leaders, influencing how they collect insights, maintain engagement, deliver support, and even separate themselves from other brands. The problem is scale. Communities don’t trickle anymore. They pour in.
Thousands of posts, comments, and questions every week. No team can track all of that manually without burning out. ...
Medallia has announced a new set of innovations designed to enhance omnichannel customer experience management.
Presented at Medallia’s Experience ‘26 event, these capabilities address the challenges of turning complex customer data into actionable inisights.
The platform now includes generative AI tools designed to reduce&nb...
LinkedIn has today launched its Premium All in One subscription service, allowing SMBs access to hiring, sales, marketing and brand-building tools without increasing their workload.
The single platform provides smaller business customers with AI capabilities such as built-in guidance, centralized tools and personalized insights to save time on research.
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