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Title of CX Today: "CX Today - CX News - Customer Experience Technology News"

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Enterprise Connect 2026 landed in Las Vegas with a clear identity shift.

This is now a CX show.

The expo floor, the keynotes, and the hallway conversations all reflected a market that has moved decisively: customer experience is no longer a feature of the enterprise communications conversation — it is the conversation. And at the center of it all sits a question...


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From Salesforce’s boldest CCaaS move so far to one of Zendesk’s largest acquisitions of all time, here are extracts from some of this week’s most popular news stories.

From CRM Brain to CX Engine: Sale...

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Qualtrics and Medallia continue to reign supreme as the standout Leaders in the Gartner Magic Quadrant for Voive of the Customer (VoC) platforms 2025

Sprinklr – a new Leader in last year’s report


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Zendesk has announced plans to acquire AI agent platform Forethought, in what it says would be the company’s largest deal in nearly 20 years.

The acquisition is designed to expand Zendesk’s AI agent offerings on its Resolution Platform, enabling them to work across multiple service channels and platforms.

Zendesk said it expects autonomous AI to handle more cust...


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RingCentral and Spectrum have expanded their partnership to make RingCX, an AI-first omnichannel contact center, and AI Conversation Expert (ACE) for advanced conversation intelligence and sales performance, available to Spectrum Business customers.

Showcased at Enterprise Connect this week, the two products will be integrated into UCX with RingCentral, a unified cloud...


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