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Customer Marketing and Advocacy Blog | Referential Inc. - Referential Inc.

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What I Learned from Earning My Workato Level One Certification

When you work alongside technology partners who excel at automation, it helps to speak their language. SlapFive, one of our partners, uses Workato extensively to streamline integrations between advocacy platforms, CRMs, and other systems that support CMA (Customer Marketing and Advocacy) program...

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Scaling Customer Advocacy with the Right Support

With so many customer marketing-focused conferences just around the corner, we thought it would be a perfect time to share a conversation we had at a recent gathering with a client of ours! At a recent customer marketing conference, advocacy leaders addressed one of the biggest challenges in the fie...

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Cutting Monthly Outreach Hours Without Cutting Corners

Managing recruitment for a customer advocacy program often requires balancing scale with personalization. When working with dozens of Account Executives and receiving a new batch of potential participant data each month, manual processes can quickly become unsustainable. I found myself in this exact...

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Executing Large-Scale Customer Advocacy at Meraki
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Building a Scalable Advocacy Program: Lessons from Avalara’s Senior Customer Advocacy Manager
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