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The internet has created thousands of memes. Most disappear within a few months. A few become part of online culture forever. Bad Luck Brian is one of those rare memes The image shows a teenage boy with braces, a red face, an awkward smile and an old-fashioned sweater vest. The picture became famous because people […]

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In the early 2010s, the internet created a new kind of celebrity. People did not always become famous because they were actors, singers or professional entertainers. Sometimes all it took was one photograph and a joke. Laina Morris became one of the most recognizable faces of that era after a simple Justin Bieber parody turned […]

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Long before TikTok stars and Instagram creators became famous overnight, internet memes had already created their own kind of celebrity. One of the most recognizable faces from that early era was a young man in a fur-lined coat and backwards cap standing in a doorway. The internet called him Scumbag Steve. The face belonged to […]

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In 2007 the internet was still finding out what it meant to become famous from a bedroom. YouTube was young. Social media was nowhere near as powerful as it is today. Going viral was unusual and often happened without a creator having a business plan or a large production team behind them. Then Chris Crocker […]

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In the early days of YouTube, viral fame could come from the most ordinary moments. There were no professional influencers, no carefully planned social media strategies and no huge production teams behind most viral videos. Sometimes all it took was a camera, a funny moment and the right audience In 2009, millions of people watched […]

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