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“The biggest assumption humans make is that everyone sees life the way we do.” — Don Miguel Ruiz, The Four Agreements
This one line may change the way...
Most brands don’t fail because their strategy is wrong. They fail because they are boring. Boring brands get ignored, and in a world where attention is the most expensive currency, “ignored” is the most dangerous position you can occupy.
According to System1’s Cost of Dull report, nearly half of US TV ads trigger a neutral emotional response. This dullness ...
Somewhere along the way, “reach” became a bad word.
Marketers started saying it with hesitation, as if being broad or inclusive meant being wasteful or unfocused.
I don’t see it that way.
After years of helping brands grow, I’ve learned that reach is the foundation of relevance.
Too often, I watch teams chase precision ...
The travel and hospitality industry lives inside a trillion-dollar illusion: the belief that loyalty is something you can buy with points, perks, and programs.
It isn’t.
After decades and millions of miles, I’ve learned something that every brand, hospitality or otherwise, needs to hear:
Loyalty doesn’t come from your points.
It comes ...
Business decisions have always balanced three ingredients: gut, guesswork, and a little hope that the data you pulled from five different places is still relevant.
That’s starting to change.
With Google’s new location intelligence tools, we can finally bridge the gap between intuition and insight, turning what used to feel like educated guessing into infor...
