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Website title: Cruise business analysis magazine for cruise line executives

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The 2026 Alaska cruise season has kicked off in a big way from Vancouver, Canada, and Seattle, Washington. This year – the busiest on record in terms of the sheer number of passengers set to visit the Last Frontier – sees plenty of new entrants to the region, including MSC Cruises and Virgin Voyages

Virgin Voyages made its maiden call into Vancouve...


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As cruise operators release their Q1 2026 earnings, a decided pattern is emerging: the increase in popularity of close-in bookings.

Close-in bookings are typically made close to the sail date and are known as “last-minute” bookings in consumer parlance. But recently, both Royal Caribbean Group and Norwegian Cruise Line Holdings’ have h...


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Royal Caribbean Group’s Q1 2026 earnings call revealed strong results to analysts and investors, which exceeded the company’s revised guidance estimates.  

Royal Caribbean Group had revised its full-year net yield guidance to between 1.5% and 2.5%, down from previous...


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Seatrade Cruise Global, the largest gathering of cruise industry professionals, just wrapped up its 41st year in Miami Beach, Florida, this past week, revealing an industry that is booming – but one that is being shaped by challenges looming on the horizon.  

With the industry’s orderbook remaining strong and passenger growth continuing its march into new ter...


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