Cross-Border Commerce Europe

Shoppable video and TikTok Shop are reshaping product discovery by bringing inspiration, product proof, and checkout closer together. Shoppers can now watch a creator demo, tap a product tag, read reviews or comments, and buy while interest is still high. TikTok Shop is one of the most visible examples. It brings together short-form video, creator [...]

AI agents are software systems that can reason through tasks, use tools, and take action to reach a goal without needing a human to guide every step. Agents go beyond generating content. They research, evaluate, and compare. Increasingly, they also act. Booking, purchasing, and coordinating on a user’s behalf. For brands, this creates a new [...]

This marks a fundamental shift in how shoppers discover, evaluate and purchase products. By 2030, agentic AI is projected to account for 15%–25% of total U.S. e-commerce, according to Bain & Company — an indication that businesses won’t truly be omnichannel unless they have incorporated agentic shopping experiences.  In this new landscape, loyalty and incentive [...]

Ecommerce companies may soon compete not only for shoppers, but also to “own” the AI through which those shoppers buy. Conceptually, the idea is not new. Competing for customers has long included competing for attention and proxies. Take search engine optimization. Ecommerce marketers work hard to rank in search engine result pages to win a [...]

AI is changing how people search, and affiliate marketing is changing with it. AI summaries and conversational search answer many questions without a click, making generic, keyword-focused affiliate strategies less effective. Affiliate marketing is far from dead, though. While AI search engines provide basic answers to generic queries, they also create better opportunities for p...