Cross-Border Commerce Europe

Visa has enabled live agentic commerce transactions across Europe, letting AI agents complete purchases with participating merchants. The transactions mark a shift from testing within controlled environments to live purchases at participating merchant websites, with agents browsing products, selecting items and initiating payments within parameters set by consumers. In addition,...

Ads have been showing within Google’s AI Mode since around the 19th of November 2025. This is despite the announcement at Google Marketing Live in May, with testing apparently being in motion for months before the first discovery, though I’m using the November 2025 date as a key milestone in the rollout, as this was [...]

New European Union rules are making online returns simpler for consumers and more demanding for retailers. Since 19 June 2026, online businesses selling to consumers in the European Union have been required to offer a simple digital way for shoppers to cancel eligible purchases and exercise their right of withdrawal. The change is part of [...]

The physical wallet isn’t dead, but it’s now optional. A growing share of shoppers now pay entirely with their phone, whether they’re buying online, picking up in store or browsing a pop-up on a Saturday morning. One in five digital wallet users regularly leave home without a physical wallet. That shift creates a missed opportunity [...]

With search interest in “vintage” and “how to thrift” hitting all-time highs this year, 2026 is proving that old is new again. Check out a few thrifting trends below for inspiration, then learn how Google tools can help you score the best finds, from a “vintage jersey” to “thrifted heels” (both trending on Search!). Your [...]