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Creator Science: Megaphone
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This week I’m joined by two longtime friends — Pat Flynn and Matt Gartland.
Pat is the founder of Smart Passive Income, the creator education brand he started in 2008 and ran for 18 years. Matt came on around 2018 — first as an advisor, then as CEO — and spent years making SPI operationally strong enough to stand without Pat at the center. They spun SPI out into a sepa...
Meet Kallaway, the creator behind the Kallaway Marketing channel and the founder of Sandcastles — an AI research tool that helps creators find and validate viral video topics before they ever hit record.
Kallaway started 4 businesses. All 4 failed for the same reason: no one knew who he was. No audience meant no customers, no leverage, no second chances. So he made it ...
Caleb Ralston is a strategist and brand builder for some of the biggest names in business. His breakthrough was back in 2018 when he grew GaryVee’s TikTok from 300k to 3.5 million followers in just 3 months. In 2022 he joined Alex and Leila Hormozi’s team as content employee #1, where he grew their audience from 1.2 million to 11.5 million. Caleb just doesn’t miss – and now t...
Our first-ever 6-figure launch started with a cold email I didn’t respond to. Twice. The third time, I wrote back. A few months later, we ran a 3-day free virtual summit that drove $101,666 in revenue — with a $78,400 margin. This is the full breakdown of how it happened, what we’d do the same way again, and what we’d change.
Joining me for this behind-the-scenes recap...
Richard is the co-founder of 1of10, a research platform built by YouTube strategists, and his team has quietly been behind the scenes for some of the biggest channels on the platform—helping crea...