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Frontify's new report, Rebranding Redefined, argues that successful rebrands depend on living systems rather than static assets. Here are the main points of the report, and how you can apply them to your own projects.

The rebrand brief lands on your desk. Typeface? Check. Colour palette? Sorted. Logo variations?...


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Detail from Apartment 2119, 2025 © Li Wang

From sunlit beaches to intimate interiors, the Beijing-born artist explores masculinity, queer diasporic experience and personal memory through vivid, evocative paintings.

Sometimes, putting yourself into new situations, like moving to a different country – despite how scary or nerve-racking – can be...


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From awkward first dates to relationship idioms brought to life, the illustrator turns everyday romantic misadventures into bold, humorous works that are instantly relatable.

There are many ways that a creative mind can spark an idea. Some might go for a walk, others might do some star jumps or listen to a favourite album on repeat. For


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From fashion and street portraiture to a decade-long family archive, the London-based photographer reflects on image-making as a way of staying with people, places and memories.

Laura McCluskey first picked up a camera at 14, after choosing GCSE photography alongside art and product design. Her school had a black-and-white darkroom, where she learne...


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Creators taking a stand in Granary Square, King’s Cross. Including illustrators Benji Davies, Chris Haughton, Ged Adamson, Momoko Abe and Simona Ciraolo, and AOI Board Member Jhinuk Sarkar. Photograph by Ozzy Nada.

Built on evidence from over 10,000 creators, the move lays bare the real-world damage generative AI is already doing to creative careers,...


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