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CRE Success Principle: Instead of asking, “How do I get everything done?”, a better question is, “Should this be done at all?” Growth comes from eliminating and reallocating work, not from managing a heavier workload.
Being busy is not the same as being productive. I speak to a lot of agents and principals who are working hard, bu...
CRE Success Principle: Your phone can either be a time-saving asset or a time-wasting liability, depending on the standards you set and the limits you enforce.
In commercial real estate, time is one of your most valuable assets. And the smartphone is either helping us win back time or quietly taking it away.
I have become v...
CRE Success Principle: Good email marketing is not about broadcasting what you’ve just listed. It’s about building know, like, and trust at scale.
Most commercial real estate agency businesses already have a valuable asset sitting in the background: their email database. The problem is, very few are using it to its full potential....
CRE Success Principle: Prioritise your best prospects, because until you define who truly matters, you risk over-servicing low-value relationships and under-investing in people who can actually grow your business.
At the end of last year, I sat down and built my Dream 100.
Not just a list of prospects, but a focused group o...