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CRE Success Principle: Make the standards you want to see inside your agency visible in your weekly meetings, your one-on-one conversations and in the performance benchmarks you hold people accountable to.
Commercial real estate sales performance isn't just about how many deals your agents close. It's also about the habits, relationsh...
CRE Success Principle: An agent's performance depends not only on what they know, but on how quickly they can regain clear judgement after a setback.
In commercial real estate, rejection is part of the job. Deals fall over, listings go elsewhere, and prospects often say no.
But what happens after a setback can have just as much...
CRE Success Principle: When people know they can be honest about where they are without being punished for it, problems surface earlier and can be solved faster.
Commercial real estate agent accountability should not be about catching people out.
I believe it should be about helping committed people get better.
That is e...
CRE Success Principle: Use AI yourself on one real business task before asking your team to change how they work.
There is a certain type of commercial real estate principal I see regularly.
They are sharp, capable and running a solid business. But they are still doing many things the hard way.
They are drafting every em...