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Cosmetics Business

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Cosmetics Business's title: Cosmetics Business

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GEKA, the beauty brand of medmix, has been named as a finalist in the Innovation & Trends (IT) Awards at the MakeUp in Los Angeles show. The company is one of just five finalists in the packaging category, recognizing the impressive performance of GEKA’s innovative lift-up FIBER solution


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GDA Luma is set to invest heavily in the make-up brand as it marks a ‘new phase of strong stewardship and long-term growth’, with founder Dame Pat McGrath remaining Chief Creative Officer


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The skin care business is kicking off its updated brand iteration with the launch of debut mask product, Bio-Collagen Radiance Facial Mask, as Byoma founder Marc Elrick unveils his brand goals for 2026 and beyond


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The beauty brand’s experiential pop-up will focus on the theme of radiance and pull up at UK cities London, Manchester and Newcastle between February and March


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The five-year partnership will see Unilever’s global brands united with Google Cloud’s artificial intelligence (AI), accelerating the giant’s business transformation through advanced AI, data, platform and next-generation marketing capabilities


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