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A lot of organisations are drafting internally to get copy down quickly right now, often helped by AI.
This is common at this time of year, when budgets are being scoped and teams have a go first before committing to copywriting support in FY26.
But what Iâm seeing is this: The copy is almost there, but not right to be put in front of clients.
...Does your organisation sound different depending on whoâs writing about it?
This inconsistency is common in many bus...
If youâre wondering âhow long should a blog be in 2025?â - youâre in the right place!
Itâs still one of the most Googled content questions, especially with Google AI Overviews, ChatGPT and the like now pulling blog...