Until recently, the question “Do backlinks work?” was mainly about Google. Now, ChatGPT, Google AI Overviews, and other LLM systems systems have joined the mix. As a result, another question comes up more and more often: “Do you need backlinks for GEO?”
At AI SEO Day by WebPromoExperts, I talked about how link-building strategies for GEO differ from SEO, how to build a ...