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Content Inc. - The Podcast

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Title: Content Inc with Joe Pulizzi

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In this special year-end episode, Joe revisits one of the earliest Content Inc. podcasts, originally recorded in December 2014. It’s a deeply personal reflection on growing up around his grandfather’s funeral home in Sandusky, Ohio, and the unexpected business and storytelling lessons that came from those years.


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In this episode, Joe digs into a hard truth most creators avoid: we keep doing things we no longer enjoy, not because we have to, but because stopping feels harder than continuing.

After a personal conversation with his wife about the commitments and routines they no longer want in their lives, Joe realize...


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In this episode, Joe shares a personal story about his father, two very different types of people he observed over Thanksgiving, and why gratitude may be one of the most overlooked advantages creators can build right now.

Joe explains how a well-known research study divided people into three groups: one th...


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In this episode, Joe breaks down the idea he shared during his MarketingProfs keynote — why creators don’t need another tactic or another tool, but a focused ninety-day challenge that forces clarity, momentum, and real progress. It’s called the Misogi Quarter. Joe explains where the idea came from, why creators desperately need it right now, an...


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In this episode, Joe revisits an old article he wrote six years ago about Apple’s Think Different campaign and discovers a deeper lesson hidden inside it. This is not a story about marketing, or even about Apple. It is a story about belief, service, and the system every creator needs to survive long enough to succeed.


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