Common Thread Collective - Coach's Corner

On August 8, 2026, Google announced the expansion of its Limited Ad Serving policy to cover all Google Ads surfaces, from Search and Shopping to YouTube, Gmail, Play Store, and Demand Gen. For ecommerce brands running Google Ads, this means ad impressions can now be throttled at the account level across every surface you run, with the full global rollout completing by 2028.

On August 7, 2026, Google Ads began rolling out a new reporting option called "Report on New Customers Acquired," giving campaigns two new measurement columns: "New customers" and "New customer value." For ecommerce brands, this means clean visibility into new versus returning customer performance with no bidding changes required, arriving just 9 days before Google's August 1...

On August 5, 2026, AppLovin reported second-quarter 2026 results: $1.92 billion in revenue, a 53% year-over-year increase that fell short of the company's own guidance. For ecommerce brands running or evaluating AppLovin, this means the platform's AXON AI recommendation engine delivered slower-than-expected model improvements during Q2, while advertiser spending hit an all-ti...

If you are running paid media on Meta and relying on cost controls to hit your efficiency targets, the question of which cost control to use is not academic. Meta cost controls are the primary lever performance teams use to manage cost-per-acquisition and return on ad spend, and the choice between them has real dollar consequences at scale. CTC reviewed $1.5 billion in Meta s...

On August 5, 2026, Google Ads notified advertisers that campaigns using automatically created assets or the campaign-level broad match setting will be automatically converted to AI Max for Search campaigns starting September 1, 2026. For ecommerce brands running Search campaigns with either setting active, this means query matching, ad copy generation, and landing page select...