On the four-year anniversary of the Supreme Court’s decision in Dobbs v. Jackson Women’s Health Organization, Reproductive Freedom for All announces the launch of My Body. My Ballot., a $23.5 million campaign to mobilize voters, hold anti-abortion politicians accountable, and elect reproductive freedom champions in key races across the country.

At the center of this campaign is a simple truth: support for abortion access is popular across party lines – more popular than any individual politician or political party. As many voters turn away from Trump and the MAGA movement because of their continued attacks on abortion access, Reproductive Freedom for All is seizing the opportunity to elect pro-abortion candidates up and down the ballot.

The campaign marks Reproductive Freedom for All’s largest-ever midterm electoral program and will focus on persuading and mobilizing voters – including independents, soft Republicans, and split-ticket voters – whose support for abortion access puts them at odds with Trump and his endorsed candidates. It will deploy a layered strategy that includes on-the-ground organizing, research, digital engagement, and political accountability. The program will include deep investments in direct voter contact, including coordinated canvassing programs designed in direct partnership with specific campaigns. It will also include relational organizing training with our members, with priority investments across Arizona, Michigan, Nevada, California, and Georgia. Top-tier targets will include AZ-06, MI-07, and NV-03 congressional districts, alongside critical statewide races and ballot initiatives. The campaign will also include a national communications and digital program designed to reach voters across legacy media, podcasts, creator platforms, and social media ecosystems where public opinion and cultural conversation are increasingly shaped.

Four years after Dobbs, reproductive freedom remains one of the most salient issues in American politics. Anti-abortion politicians and extremists have made clear they will not stop at overturning Roe. They are attacking medication abortion, undermining emergency abortion care, defunding Planned Parenthood, gutting Medicaid, and pushing policies that raise costs for families already struggling to make ends meet. My Body. My Ballot. seizes on a critical political moment as divisions deepen within the Republican Party. As anti-abortion groups pressure the Trump administration to go even further, Republicans are caught between a radical anti-abortion movement demanding a nationwide ban and the 8 in 10 voters who support legal abortion and overwhelmingly oppose political interference in personal medical decisions.

Reproductive Freedom for All President and CEO Mini Timmaraju released the following statement:

“Abortion is popular – more popular than any individual politician. What’s not popular is Trump and the MAGA movement, who continue to lose voter support with every new attack on abortion access. Instead of lowering costs or helping families plan their futures, MAGA Republicans have advanced policies that make it harder for people to decide whether, when, and how to grow their families.

My Body. My Ballot. is about making sure every voter understands how the issues they care most about are connected: our bodies, our families, our health care, our economic security, and our freedom. We have the members, the political power, and the organizing infrastructure to turn outrage into action.

Four years after Dobbs, abortion bans have created a dangerous and chaotic patchwork where access to care depends on where someone lives, how much money they have, and whether they can travel. Anti-abortion politicians created this crisis, and this November, Americans will make sure they are held accountable.”

New Reproductive Freedom for All polling underscores the opportunity for this campaign. The research, conducted by Impact Research, surveyed likely voters in battleground U.S. House districts, including an oversample of voters who did not support Kamala Harris in 2024 but voted “yes” on abortion rights ballot measures statewide in Arizona, Michigan, and Nevada. The results show that voters overwhelmingly want lawmakers to protect reproductive health care—and that communicating clearly about politicians’ efforts to gut health care access, undermine medical privacy, and prioritize abortion restrictions over families’ needs can meaningfully move voters.

Eight in 10 voters surveyed said it is important for lawmakers to protect access to reproductive care, including 58% who said it is very important. Battleground voters also rejected additional abortion restrictions: Half said lawmakers should pass laws protecting abortion access nationwide.

Support for a nationwide abortion ban carries significant political consequences. More than 4 in 10 voters said a politician’s support for a nationwide abortion ban would be a total dealbreaker—placing it among the most disqualifying positions tested, alongside raising taxes on middle-class families and cutting Medicaid. After hearing messaging about attacks on health care access and privacy and politicians’ misplaced priorities, voters backed a generic Democratic congressional candidate by 12 points, 48% to 36%—a net five-point gain from the start of the poll (45% to 38%).

The campaign launch also kicks off Reproductive Freedom for All’s National Week of Action, running June 22–28, with events across the country designed to educate voters, train volunteers, elevate storytellers, and drive direct action in target states and districts. The week will feature 11 in-person events across our chapter states, alongside 12 national activations — including multiple phone banking actions and shifts, as well as a national text bank.

Key components of the campaign include:

A national organizing program powered by members:Reproductive Freedom for All will activate its 4.5 million members nationwide to grow its volunteer leadership infrastructure and launch direct voter contact and visibility events in priority districts and regions. The campaign will span canvases across our chapter states — including cities like Phoenix, Tucson, Bakersfield, and Savannah — alongside Pride marches, rallies, community roundtables, and press conferences with elected leaders and stakeholders. It will also feature multi-day phone banks at both the in-person and virtual levels.
Direct voter contact in priority states and districts:The program will include deep investments in direct voter contact, including coordinated canvassing programs designed in direct partnership with specific campaigns. It will persuade and mobilize voters – including independents, soft Republicans, and split-ticket voters – whose support for abortion access puts them at odds with Trump and his endorsed candidates. The program will also include relational organizing training with our members, with priority investments across Arizona, Michigan, Nevada, California, and Georgia. Top-tier targets will include AZ-06, MI-07, and NV-03 congressional districts, alongside critical statewide races and ballot initiatives.
Research-backed messaging on freedom, care, and economic security:The campaign will use Reproductive Freedom for All’s latest research to connect abortion access to the economic pressures families are already facing, including the reality that deciding whether to have a child is one of the biggest economic decisions a person can make. Campaign messaging will also educate voters on threats to medication abortion, emergency care, health privacy, and access to reproductive health care nationwide.
Candidate endorsements and accountability:Reproductive Freedom for All will endorse reproductive freedom champions and hold anti-abortion politicians accountable for their records, including those aligned with anti-abortion groups pushing the Trump administration to restrict access even further. The campaign will make clear who is working to protect abortion access—and who is working to push care further out of reach.
State ballot measures. Reproductive Freedom for All will support ballot measure work in Virginia, Missouri, and Nevada, as part of a broader strategy to engage voters around reproductive freedom up and down the ballot. This work will connect ballot measure engagement to the campaign’s broader voter contact, persuasion, and turnout strategy.
Digital and creator program to mobilize voters:Reproductive Freedom for All will run a comprehensive digital program across social media, podcast platforms, creator partnerships, paid digital, email, SMS, and rapid-response content. The creator strategy will go beyond paid amplification by partnering with trusted messengers, independent creators, storytellers, and issue-adjacent voices who can authentically reach persuadable audiences and encourage voter engagement.

The campaign builds on Reproductive Freedom for All’s latest research, which connects reproductive freedom to economic security and the freedom to decide whether, when, and how to grow a family. That research will inform the campaign’s ads, field scripts, digital content, volunteer trainings, and voter conversations—including outreach to independent and soft Republican voters who are frustrated by rising costs and alarmed by continued attacks on abortion access.

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