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Title: Colibri Digital Marketing • Agency + Strategy • San Francisco
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For years, free returns quietly became part of the standard ecommerce experience. Customers got used to ordering a few options, trying them at home, and sending back whatever did not work, often without giving much thought to the costs behind that convenience.
The post
Most brands spend a lot of time trying to create the perfect marketing message: the perfect headline, image, video, and campaign. Meanwhile, some of the most engaging content on the internet is simply fan reactions: people celebrating, laughing, crying, cheering, and being surprised or disappointed.
The post
When most businesses think about major sporting events, they don’t think about product bundling, but promotions. And while those tactics can generate short-term revenue, they often miss a much bigger opportunity.
The post The Watch Party...
A few years ago, most shoppers cared about three things: Price. Quality. Convenience. Those factors still matter, of course. But increasingly, they're not the only things people are evaluating before they buy. Today, consumers want context through brand transparency.
The post
In many industries, the gap between businesses is shrinking. Which means the next competitive advantage may not come from having better software, more automation, or even more content. It may come from something much harder to replicate. Connection. Not just connections with customers, but connections with partners, communities, employees, advocates, and entire networks of pe...