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Title: Colibri Digital Marketing • Agency + Strategy • San Francisco
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Let me be honest—I'm exhausted by the word "personalization." Not because it doesn't matter (it absolutely does), but because somewhere along the way, we convinced ourselves that adding {{FirstName}} to an email subject line was revolutionary. Meanwhile, our customers are getting 147 "personalized" messages a day, all starting with "Hey Alessandra!" and ending with the same g...
The holiday season is one of the most critical times of the year for businesses. With consumers actively searching for gifts, deals, and experiences, it’s the perfect opportunity to amplify your marketing efforts. One of the most effective ways to do this is by leveraging influencer campaigns.
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The holiday season is a golden opportunity for businesses to connect with their audience, boost sales, and build lasting relationships. But with inboxes overflowing with festive offers, how can your holiday email rise above the noise? If you’re a small or medium business owner or a marketing director, this guide will help you craft holiday email campaigns that not only get op...
2025 is here, and if you’re not thinking about AI, you’re already behind. Seriously. The future of SEO isn’t just about keywords—it’s about AI-driven search engines. But don’t freak out. SEO is still crucial. It always will be. The game has changed, though, and to win, you need to optimize for both traditional SEO and AI SEO (AEO). It’s not one or the other—it’s both, or you’...
The holiday season is one of the most critical times of the year for businesses. With consumers actively searching for gifts, deals, and experiences, and companies aiming to wrap up the year while preparing for the upcoming one, the competition is fierce. One of the most effective ways to stand out during this time is by building social proof.
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