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Title: Colibri Digital Marketing • Agency + Strategy • San Francisco
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People are using AI tools to compare companies, research products, summarize services, ask for recommendations, and make decisions faster. They may ask ChatGPT for the best agency in a niche, use Perplexity to compare software options, check Gemini for product research, ask Claude to summarize vendors, or see an AI Overview directly in Google Search.
The post
B2B buyers no longer wait for a sales rep to teach them everything. By the time they fill out a form, book a demo, or reply to an email, they have usually done their homework. They have compared vendors, read content, asked peers, looked for pricing clues, checked credibility, and maybe even used AI tools to summarize their options.
The post
Google Ads AI now controls almost everything about how your campaigns run. It decides who sees your ad, when they see it, and how much you pay for each click. Businesses that understand how these systems work spend less and get more customers, while everyone else pays extra for worse results without knowing why.
The post
You're sending emails (maybe even a lot). Still, if your tools feel disconnected, your data lives in five different places, and every campaign launch requires a minor miracle of copy-pasting between platforms, you don't have an email marketing system architecture. You have a lot of subscriptions and a lot of time to waste.
The post
For years, brands built their websites mostly for people and search engines. The goal was to help users navigate pages, help Google crawl the site, and help content rank for the right keywords. That work still matters. But now, another audience is becoming part of the picture: AI assistants. People are asking tools like ChatGPT, Perplexity, Claude, Gemini, and other AI-powere...