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Title: Colibri Digital Marketing • Agency + Strategy • San Francisco
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Whenever something new starts working, everybody wants to talk about it. Have you heard Performance Max (PMax) mentioned in marketing and paid advertising conversations? Here's your guide to staying in the loop and improving those campaigns.
The post Performance Ma...
Most B2B marketers have a love-hate relationship with B2B LinkedIn ads. You launch a campaign, watch the cost per click climb past $7+, see a cost per lead over $500+ (if you’re lucky), and quietly retreat to Google and Meta. "LinkedIn is too expensive," is the default answer. I’ve been there as well.
The post
How many tools is your company using? Maybe you know the answer to that. The hardest question is: how many tools is your company paying for? A marketing tech stack audit is a structured review of every tool you pay for: what it costs, who owns it, what job it does, and whether its data reaches the place you report from. Work through eight steps, score each tool out of five, t...
An entity can be a company, person, product, location, concept, or organization that search systems can identify as distinct from everything else. For your brand, becoming a recognized entity means AI tools can understand who you are, what you do, who you serve, and what topics you should be connected to.
The post
Ranking on Google used to give marketers a fairly clear target. Get your page as close to position one as possible. That goal hasn't fully disappeared. But position one is no longer always what someone sees first. Google AI Overviews can now summarize an answer directly in the search results, pulling information from multiple sources and linking to sources for further explora...