Colibri Digital Marketing

Between the moment a buyer wonders “who could help me with this” and the moment they land on your site, something now sits in the middle: an answer engine: ChatGPT, Google’s AI Overviews, Perplexity, the assistant baked into every phone. Your buyer asks it a question. It reads the web, decides who to mention, and hands back a short list. Most of the time, your buyer never see...

Search used to end with a click. Now, more often than not, it doesn't. Zero-click search now accounts for 68% of all Google queries, and when an AI Overview appears on the page, that number jumps. ChatGPT alone fields over 800 million weekly queries, many of which never touch a website at all.

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For years, most digital marketing teams focused on one big question: how do we show up on Google? That question still matters. But now, people are asking AI assistants, reading AI-generated summaries, using voice search, scanning featured snippets, and expecting fast, clear answers before they ever click a website. That shift is why the conversation around SEO vs AEO has beco...

Most marketing teams don't have a tool problem. They have a coordination problem. The paid media team has one dashboard. Lifecycle has another. Content lives somewhere else. Analytics is trying to connect it all. And somewhere in the middle, a marketing leader is opening twelve tabs to answer what sounds like a simple question: "What changed this week, and what should we do a...

Designing a website isn’t a task that should be limited to aesthetic fulfillment. Oftentimes, we designers are tempted to jump into new projects with the intention of making something original that looks good. After all, design is intrinsically linked to art, and the work we do could be considered an art form too, in a way. Nevertheless, it’s important to remember that the pr...