Colibri Digital Marketing

A strategy focused on AI and social media structures content in a way AI engines cite it, not so audiences engage with it. The four moves: baseline which sources already answer for your category, earn placement on third-party domains, publish in Q&A and comparison formats, and maintain your back catalog. Brands are 6.5x more likely to be cited through third-party sources ...

For a long time, purpose-driven marketing was treated as a brand layer. It lived in the About page. It showed up in campaigns. It gave people a reason to care beyond the product or service. Now, it can also become an AEO signal that can help brands get cited by AI.

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Schema markup is often described as one of the easiest ways to improve your visibility in AI search. Add a little JSON-LD. Tell machines exactly what your page is about. Watch the AI citations roll in. If only it were that simple.

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Whenever something new starts working, everybody wants to talk about it. Have you heard Performance Max (PMax) mentioned in marketing and paid advertising conversations? Here's your guide to staying in the loop and improving those campaigns.

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Most B2B marketers have a love-hate relationship with B2B LinkedIn ads. You launch a campaign, watch the cost per click climb past $7+, see a cost per lead over $500+ (if you’re lucky), and quietly retreat to Google and Meta. "LinkedIn is too expensive,"  is the default answer. I’ve been there as well.

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