Cold Call

In 2024, Mass General Brigham, the largest health system in Massachusetts, piloted an AI-powered ambient note-taking program among a subset of clinicians to address increasing rates of staff burnout and turnover —  largely driven by the administrative burden of clinical documentation in the electronic health records (EHR). The pilot program aimed to test AI tools which used n...

In early 2025, Thomas Graham, CEO of Metaphysic, a leading AI generative video company confronted fundamental questions about who should control digital identity in a world where AI could perfectly recreate human likeness. Founded in 2021, Metaphysic first rose to fame through viral deepfake videos. It achieved a significant milestone with “Here,” the first major film to use ...

In 2025, Harvard Art Museums considered using generative artificial intelligence in a marketing campaign to increase visitor engagement and membership. Looking to boost attendance and appeal to a younger audience base, and facing intensified competition for leisure time, the Museums’ marketing team explored animating a canonical artwork using AI-generated avatars as part of a...

In March 2024, The Atlantic announced a strategic content and product partnership with artificial intelligence giant OpenAI. OpenAI would license The Atlantic’s content to train its models and respond to user queries, while The Atlantic would receive a fee, privileged access to OpenAI’s technology, and “premium” positioning within the tech giant. At the time, over 70 similar ...

In the summer of 2021, School of Rock was a youth-oriented music education company with 291 franchise- and company-owned schools globally. Before Rob Price became CEO in 2017, School of Rock’s nonconformist culture led to variability in teaching styles, educational outcomes, and risks for copyright violations. Previous attempts to standardize curriculum and processes led to f...