The auction of the Luce comes nearly three months after Ferrari unveiled its first fully electric car, which was priced at 550,000 euros (roughly $640,000).
European markets fly under the radar when compared with larger and more liquid U.S. markets, but Goldman Sachs offered to dispel some of the myths them.
Cars that run on software offer benefits automakers and many customers say older cars cannot compete with. But some analysts worry the vehicles might not last.