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Private clubs like to think they are the ones setting the pace for the rest of the golf industry.
Jay Karen, CEO of the National Golf Course Owners Association, is not willing to let that assumption stand. 

Join Derek and Jay as they trade ideas in both directions, from gamified driving ranges to the AI agents that will soon be finding and booking tee times for ...


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Every club has a handful of spaces and traditions that carry more weight than everything else on the property. Almost none of them have decided if that weight deserves its own name.

Join Derek and Tucker as they get into the discipline of building brand sub identities inside a club, from a grill room that becomes its own culture to a golf course that finally nee...


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Every missed event, every confused member, every call that should have been a click. That is the gap between what a club intends and what members actually experience. 

Join Derek with Jason Lisi, founder and president of ClubLISI, who has spent more than two decades building websites and communications systems exclusively for private clubs. Jason is also a longtime clu...


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