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Architecture and brand are not two separate projects — they're two answers to the same question.
Derek and Howard are both designers working in different mediums, and when they compare notes, the process turns out to be nearly identical. Both start with listening, both are doing discovery, and both are chasing the same result: how a member feels when the work is done....
Nobody in this industry sees more clubs at once than a CMAA Chapter Director.
Join Derek with Kate Scott, managing director of the Carolinas Chapter of the CMAA, one of the largest and fastest growing chapters in the country. Her job puts her in the room with club leaders across the Carolinas constantly, which means she doesn't just see trends. She sees them forming.
Most clubs think they have a strategy towards the future when what they usually have is a list of tactics to deal with the now.
Join Derek with Avi Olitzky, president and principal consultant at Olitzky Consulting Group, who has spent his career helping membership organizations understand and close that gap. Avi came to this work not through club management but through...
Half of all clubs have a waitlist right now, and the difference between the ones that do and the ones that don’t usually has nothing to do with the golf course.
Join Derek with Ed Heil, founder of StoryTeller Club Marketing, who has spent two decades helping clubs figure out why their story isn’t landing the way they think it is.
Ed walks through what that disc...
Satisfaction tells you whether someone enjoyed their last meal. It doesn't tell you whether they feel like they belong. April Seifert of Sprocket CX on what clubs aren't measuring, and why the most important question isn't how members feel about the food.
Most clubs survey their members annually. They track NPS scores, read comment cards, and walk away feeling like the...