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Club + Resort Business

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Molly Carroll, Vice President of Communications & Marketing at Ocean Reef Club, explains how the club uses member data, consistent storytelling and a deep understanding of its history to evolve its brand without losing what makes it distinctive.

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All 18 putting surfaces have been fully reconstructed and restored, with the greens’ infrastructure modernized for superior drainage and playability.

The post Mountain Lake Completes Construction Phase of...


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Along with construction of the 18 new forward tee boxes, the team reshaped the faces of two greenside bunkers, renovated a 20,000-foot practice green, and constructed a 13,000-square foot croquet court.

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The new clubhouse will feature an event space accommodating up to 250 guests for banquets, weddings, parties and other gatherings, along with a 1,400-square-foot pro shop offering golf equipment, apparel and accessories.

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As part of the relationship, Troon Golf, the resort and daily-fee management division of Troon, will provide agronomy and sales and marketing advisory services for the golf course.

The post Troon Partners ...


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