Cloud 9 Insight

You’ve just come back from a busy trade show or a well-attended webinar. There’s a healthy pile of new leads in your CRM, and everyone agrees they need a follow-up. Then the week happens. Proposals, customer calls and internal meetings take over, and by the time someone gets round to those leads, the interest has cooled.

It’s one of the most common frustrations we hear...

Most membership organisations don’t lose members in one dramatic moment. They lose them quietly. A renewal email lands in a busy inbox, a reminder goes out a week too late, and nobody notices that a long-standing member has stopped opening anything at all. By the time the membership lapses, the conversation that might have kept them never happened.

If that sounds famil...

If you work in insurance, you’ll know that a claim is the moment of truth. It’s when a customer finds out whether the cover they paid for really works, and it’s often when they’re at their most stressed. A slow reply, a confusing letter or a query that sits in the wrong inbox can turn a difficult week into a complaint.

That’s exactly where the regulator is looking. In ...

If you run a wholesale or distribution business, you’ll know the feeling. Orders arrive by email at all hours, supplier invoices pile up at month end, stock is moving between sites faster than anyone can update a spreadsheet, and your customers expect fast, accurate service every time.

Microsoft’s Business Central 2026 release wave 2, which starts with update 29.0, is ...

When marketers talk about using AI for email marketing, they often first think about how it can be used for content. Can it write a subject line? Can it draft an email? Can it suggest a call to action?

While these are useful applications, the success of your campaign depends on something that happens much earlier: choosing who should receive it. You could create an exc...