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Clarkston Consulting Industry Insights | Clarkston Consulting

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Title: Clarkston Consulting Industry Insights | Clarkston Consulting

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Key Points: Defining TPM Standards Base volume represents expected demand without promotional activity.  Incremental volume reflects promotional lift above base sales.   Cannibalization reduces the true net benefit of a promotion.   Ignoring cannibalization can significantly overstate promotional ROI.   Clear enterprise-wide stan...

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Clarkston Consulting recently partnered with a fashion retailer to enhance their retail supply chain visibility. Read a synopsis of the project below or download the full case study.


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As pharmaceutical companies explore the use of artificial intelligence (AI) across GxP-regulated processes, many find themselves stalled in pilot phases due to unclear validation pathways. The rapid evolution of AI technologies has outpaced t...


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Clarkston Consulting’s Amy Levine and Kathy Petruzzelli recently attended the CMA|SIMA Elevate Conference 2026 in Las ...


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