Clarkston Consulting Industry Insights | Clarkston Consulting

Inaccessible omnichannel experiences can create compliance concerns while making it harder for retailers to acquire and retain customers. A lack of keyboard navigation or color contrast or screen-reader compatibility can prevent shoppers fr...

Coupons have been part of CPG marketing for well over a century, reaching their peak in the early 2000s. Before digital channels became widespread, coupons gave marketers something valuable: a trackable link between an offer and a purchase. Coupons helped encourage trial and brand switching, while retailers used them to support store traffic. 

Even with low redemption ...

Organizations have more data than ever, but more data doesn’t automatically create better decisions. Customer transactions and financial records serve different purposes than website activity or product information. Documents and streaming data place additional dema...

Clarkston Consulting partnered with a commercial-stage biotech on a Veeva QMS adoption. Read a synopsis of the project below or download the full case study.

Veeva technology can open the doors for digital excellence and transformation for companies within the life sciences. From regulatory compliance to quality assurance to