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Website title: Citruslabs | Clinical trials for consumer brands

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How Diverse Recruitment Transforms Clinical Trials

In today’s rapidly evolving wellness and consumer health landscape, representation isn’t just a value, it’s a vital part of credible research. Creating a truly impactful clinical trial starts with the people behind the data.  As consumer health brands and wellness companies aim to serve broader audiences, ensuring diversity in participant recruitment is no longer optional, it’s ...

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How Social Listening Is Transforming Clinical Trials

In an era where consumer opinions are shared instantly across social media, forums, and review platforms, social listening has become a vital tool for brands in the wellness and personal care space. Whether you’re launching a new probiotic supplement, developing a skincare serum, or innovating in pet nutrition, tapping into the voice of the customer is no longer optional, it’s e...

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How Allergy Patch Testing Protects Your Brand

In an industry where consumer trust hinges on product safety and transparency, allergy patch testing has become an essential tool for skincare and cosmetic brands. Whether you're launching a new moisturizer, serum, or natural deodorant, ensuring your product is dermatologically tested can significantly impact its credibility, and its success on the market. But what exactly is al...

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The Role of Clinical Research Coordinators in Research Studies

Behind every well-run clinical trial is a skilled professional ensuring each step stays on track: the clinical research coordinator. These individuals are essential to the smooth and ethical operation of trials, managing everything from participant recruitment to regulatory compliance. Whether a trial is testing a new nutritional intervention, a medical device, or any product, c...

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How Consumer Insights Are Reshaping Clinical Trials

Ever wonder why some wellness brands feel like they just get you? It’s not luck, it’s consumer insights. From supplements and skincare to pet health, the smartest brands are rethinking how they run clinical trials by listening to the voices that matter most: their customers. When real-world experiences meet scientific validation, innovation happens. But what exactly are consumer...

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