CIRP - Apple Report

A small but steady number of iPhone buyers switch from Android. Last week we updated this switching (and loyalty) analysis to show around 12% of iPhone buyers came from the Android operating system. That’s interesting, but what iPhones do they buy?

Not quite as robust as in the past couple of years, but generally on trend.

Persuading Android smartphone owners to switch to an iPhone remains a long-term goal for Apple. Early years saw significant platform switching as Apple introduced iPhones to the US mobile carriers one-by-one. In the past few years, the rate of switching from Android to iPhone settled at 11-15% o...

After Apple raised prices on iPads and Mac computers last month, speculation ran rampant about how consumers would react. Last week, we analyzed data showing how consumers might delay a purchase of a new device, and that the trend toward longer ownership...

The other shoe dropped: about a week after what turned out to be a warning announcement, Apple raised prices on a range of products, by a lot. Base price for entry-level iPads and Mac computers increased by $100-$200, with higher priced models going up even more. On a percentage basis, most prices increase by 15-25%.

The price increase for iPhones will likely wait until...