CIRP - Apple Report

We are hours away from Apple’s premier annual iPhone announcement. This is the fifteenth September flagship iPhone event, going all the way back to the iPhone 5 release in 2012. Up until then, new iPhone releases bounced around the calendar. Five Septembers later the iPhone X - really the first Pro-like alternative to the base or “number” phones - was introduced along with th...

This is not just the new iPhone season. Last week, Apple announced new versions of Mac mini and Mac Studio, with significant processor upgrades.

For these two Macs, that’s the only feature Apple can upgrade. Neither comes with a display, keyboard, or mouse. So, each now offers the most advanced processors that Apple makes.

While laptop MacBook Pro, MacBook Air, an...

Earlier we looked at iPhone model sales, with emphasis on how a simplified lineup helped drive sales of the latest generation of iPhones. Also, we looked at the nine months for which these models have been available, rather than just a single quarter.<...

As the expected September announcement of new iPhone models draws near, we’ve received questions from clients, media, and friends about prospective upgrades. Will this Fall’s new iPhones succeed in persuading more customers to upgrade sooner?

Will Apple introduce compelling new features - or new models - that move buyers before they would normally retire their current i...

Last week we asked how many customers can the new Apple Upgrade (leasing) program reach? At least for iPhones, we concluded it cannot get very far into the Apple customer base, since the vast majority of iPhones in the US are sold by the carriers. Apple...