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In our online course, Email Communication that Works, we share the most important things you can do to get more email opens and clicks.  Things like setting up branded email, creating an email communication plan, and creating an email template.

But there are also some little tips and tricks that can have a big impact too.


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We continue our series 30 Stories from 30 Years with this video and interview from 2010…

We received this very kind video from Jennifer Snow, principal of


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We continue to share lessons from our online course Email Communication that Works…

When getting started with email communication – and specifically with MailChimp, one of the most important steps is creating your email template.

Why is creating an email template important?

First, using the same template for your recurring email...


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One of the challenges with email communication is managing your list, and in particular, getting new people added to your list as quickly and easily as possible.

This is one major advantage an email service like MailChimp has over using an email account like Gmail, Outlook or the webmail tool that comes with our email addon service.

With an regular email account...


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Today we are sharing with you what I believe is the most important lesson in our Email Communication that Works course: How to Create Your Email Newsletter Plan

Why is it so important?

Because as Benjamin Franklin once said…

People don’t plan to fail… They fail to plan.

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