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Roof coatings are a proven commercial roofing solution, yet many projects stall because owners hesitate at the decision point. These objections rarely mean the coating is wrong for the roof. More often, they signal uncertainty, past experiences, or confusion about what coatings can and cannot do.
Contractors who succeed with roof coatings understand that selling is les...
When a storm rolls through and damages a commercial roof, contractors often assume the insurance company will mostly manage the claim fairly. Submit the claim, wait for the adjuster, collect the check. Simple enough, right?
Not quite. According to Ray Land, co-founder of MAX4 Claims Specialists and a former insider at more than 35 insurance carriers, that assumption...