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中女时代(35岁及以上女性)正成为中国消费市场的关键力量,其消费选择由健康优先、情绪价值与长期家庭决策驱动。基于2025年5月对1,000位女性的调研数据,本期洞察聚焦成熟女性如何在健康管理与FemTech、轻医美、教育、旅行与财务规划等领域重塑消费逻辑,并为品牌提供建立信任、提升相关性与赢得复购的行动方向。


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China’s Zhongnv (women aged 35 years and above) are emerging as a defining force in consumption, driven by health priorities, emotional value, and long term household decision making. Drawing on a May 2025 survey of 1,000 women, this newsletter explores how mature women are reshaping categories from wellness and FemTech to light medical beauty, education, travel, and financial p...


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South Korea, Vietnam, and Thailand are projected to be the three most popular destinations for Chinese tourists in 2026. Meanwhile, the number of these tourists to Japan is at risk of declining by nearly 50%.


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China's outbound tourism industry quickly recovered from the Covid-19 pandemic, but the era of duty-free shopping sprees seems to be over.


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China’s outbound travel sector has bounced back from the pandemic, but the era of duty-free shopping sprees appears to be over.


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