中女时代(35岁及以上女性)正成为中国消费市场的关键力量,其消费选择由健康优先、情绪价值与长期家庭决策驱动。基于2025年5月对1,000位女性的调研数据,本期洞察聚焦成熟女性如何在健康管理与FemTech、轻医美、教育、旅行与财务规划等领域重塑消费逻辑,并为品牌提供建立信任、提升相关性与赢得复购的行动方向。
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