China news and trends updates and archives - China Skinny

China’s livestream economy has produced a curious type of foreign brand: one that is American on paper, but largely invisible in America.

A recent investigation by The Paper examin...

Chinese consumers are among the world’s most engaged users of AI. A survey last quarter found that almost 80% of Chinese...

Alibaba’s advertising and marketing arm, Alimama, had their annual M Summit in Hangzhou last week. The general manager of performance products, Qianyu, shared how the company’s new AI targeting system is identifying unexpected customers.

A great example Qianyu gave was when she searched Taobao for a “C...

We often advise brands in China to focus on what they do best. Build the brand around a hero product and a focused value proposition. Target a specific geography, demographic, lifestyle or occa...

Decathlon is the world’s largest sporting goods retailer. After three decades in China, the market remains one of its five largest markets. Yet, like almost every brand in China, it has had its challenges and as needed to constantly evolve. The retailer has gone from around 260 stores in 2017 to just over 20...