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Zhang Zetian, wife of JD.com's billionaire founder Liu Qiangdong, recently launched a podcast. It has restarted the conversation about why so many high-profile figures are entering a format widely seen as “hard to monetise”?
Digging deeper illustrates how influence, trust and personal...
瑞雪兆丰年 (ruì xuě zhào fēng nián) - “a fall of seasonal snow gives promise of a fruitful year.” It’s timely for us at the Skinny, as the first winter snowfall fell yesterday in Shanghai, following earlier falls across much of the northern and western parts of the country. Winter used to be a s...
As brands gear up for the Year of the Horse, Yili has already stolen a march. It hasn’t happened through a big-budget reveal, but by doing something deceptively simple: listening to consumers.
What started as a playful suggestion from netizens: “Will Yili invite Ma Yili as its Horse Y...
People may think of China’s tier 1 cities as where China’s innovation happens, but Changsha is once again showing other innovation centres how retail can be done.
Long regarded as a hotbed for snack and retail experimentation, the city has recently given rise to a new retail format that is reshaping the logic of China’s snack category: short shelf life...
One of the most talked-about consumer categories of 2025 is coffee and tea. The market is on track to surpass ¥1 trillion ...
