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China news and trends updates and archives - China Skinny icon

China news and trends updates and archives - China Skinny

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The premium athleisure battle in China has largely centred around women for years. Lululemon built a wellness empire through yoga-focused urban women, while brand...


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One of the most common mistakes brands make in China is trying to appeal to everyone.

We often hear from brands hoping to target broad groups such as


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China’s international hotel expansion story once centred around Shanghai skylines, Beijing business districts and tropical resorts in Hainan. But increasingly, global hotel chains are pushing deep into China’s lower-tier cities and counties. Despite the promise of new frontier ...


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Domestic brands continue to outpace foreign competitors in China. Nowhere is this more visible than in the auto industry, where city streets are increasingly filled with sleek, locally made vehicles quietly gliding through neighbourhoods. In 2021, Chinese brands accounted for 3...


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