Foreign brands’ early years in China produced plenty of translation mishaps, along with a few stories that have been repeated so often that fact and marketing folklore have become hard to separate.
One of the best known is KFC’s “Finger Lick...
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Foreign brands’ early years in China produced plenty of translation mishaps, along with a few stories that have been repeated so often that fact and marketing folklore have become hard to separate.
One of the best known is KFC’s “Finger Lick...
Juice has been one of the brighter spots in an otherwise sluggish Chinese FMCG market. Bain and Worldpanel data show that juice sales grew 18.7% in 2025, making it the standout beverage category, after similarly strong growth in previous years. This came while the overall bever...
Over the last generation, there is one man who has done more than anyone for pushing Chinese culture and soft power in the West. It’s not President Xi Jinping, nor Jack Ma or Jackie Chan. Arguably, no one has earned the right to wear a MCGA hat more than Donald Trump.
Luxury used to be easier to spot. A handbag. A watch. A car key in view on the table.
Those things remain relevant, with status still important in China despite being more discretely displayed. But the centre of gravity is shifting. As socie...
There has been a flurry of commentary on Chinese social media since last week’s ruling against popular milk tea chain Molly Tea. Molly was ordered to pay Louis Vuitton ¥10.3...