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China news and trends updates and archives - China Skinny

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In China’s hyper-convenient market, effort is gaining appeal

China is arguably the most convenient consumer market in the world. Almost anything can be bought with a tap on a screen and


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Why feeling like "factory workers assembling products” is taking off with China’s youth

In a brightly lit studio in Shijiazhuang, dozens of young people sit silently over pegboards, tweezers in hand, meticulously placing tiny coloured plastic beads one by one. Hours pass with little conversation. When finished, the beads are heat-pressed into pixel-style designs: cartoon characters, anime icons...


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Top Marketing Insights from February 2026

February has seen some interesting developments particularly in the area of emotional marketing, imperfect products, AI expansion, participatory campaigns and consumption localisation. Here are some of the top marketing lessons from China for February 2026.

Emotional resonance remains a primary driver,...


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What China’s young and elderly increasingly have in common

On paper, you couldn’t design two more contrasting cohorts.

China’s rapidly expanding elderly population came of age during the Cultural Revolution. Many were raised in rural communities, in large families, at a time when people owned few things and little was taken for granted.


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China’s 351 million silver users are reshaping the internet and the economy

China’s ageing population was a little late to the online world, but it is making up for it now. It’s share scale and growing share of online traffic is reshaping digital behaviour, consumption patterns, and platform economics.

The recently released


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