Chief Marketer

It seems like all the streaming services are getting into vertical video these days.

Disney launched its feed for Disney+, called Verts, after experimenting with a similar feature on ESPN+. Netflix is rolling out its version at the

Standards can simplify and bring order to a complex space. But deciding on what standard to follow can lead to a whole lot of conflict.

After some high-profile disagreements and LinkedIn flame wars last year over transaction IDs, the IAB Tech Lab is doing some peacekeeping. A newly formed standards org, the

For this year’s tax season, Grubhub sought to design a tax return that people would actually want to file: one that helps users recoup some of the fees they’ve paid on food delivery.

The Grubhub Fee Return campaign awarded $100,000 in Grubhub credit to 5,000 diners who submitted pro...

Advil says it’s time to throw out that expired bottle and buy a new one.

The pain medication’s promise is to deliver fast, strong relief. But it can only do that when its product is within the appropriate shelf life.

And many consumers do have expired medications on hand. Advil finds consumers have as many as 13 expired products in their medicine cabinet, said <...

By now, most ad tech professionals should be familiar with California’s data broker registration requirements under the Delete Act. 

Any entity that is a “business,” as defined by the Califo...