Chief Marketer

Lollapalooza belonged to pop artists this year, with Zara Larsson drawing her biggest U.S. crowd, Tate McRae going viral for being dipped in gold on stage and Adéla making her festival debut. The rain, flooding a...

Creators are a buzzword in retail marketing right now.

Most retailers know that content creators need to be a pillar of their marketing strategy. Many merchants are clamoring to invest in the technology and partners that can best propel their brand forward to stand out, be authentic and cut through the noise.

Jack Gray, CEO of Blenders Eyewear, knows the creator...

“The strong will survive.”

That’s how MNTN CEO Mark Douglas sums up the wave of consolidation sweeping both the media and ad tech industries – and he’s betting his CTV platform will be on the right side of it.

On Tuesday evening, MNTN reported $82.5 million in revenue for the second quarter, up 21% year-over-year. Its active performance TV customer base also gre...

For years, PR teams measured event media success by the number of journalists covering their conference. Today, another audience is becoming just as important: content creators.

As creators increasingly s...

The SDCC 2026 adventure continues in part two of our coverage from San Diego, where brands took up real estate across the Gaslamp Quarter from July 23-26 to transform their ...