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Every company in our space is wrestling with what their agentic AI strategy is. The answer that seems obvious is to wire up an LLM, give it access to Meta or Google through MCP and put it to work.
The reality is more complicated, and the complications matter a lot when it’s your budget on the line.
Ask an LLM the same question five times, with the same context ...
Carhartt is in the second year of its campaign that highlights the labor and workers behind building the new National Football League Buffalo Bills Highmark Stadium.
The first iteration of the campaign kicked off last season as work was underway and showcased the many
You can’t afford not to measure your trade show or event investment. Without data, there’s no evidence to justify them or make improvements. But measurement doesn’t have to be expensive, argues Dax Callner, founder and president of the Event Marketing Measurement Association (...
Brand awareness doesn’t pay the bills, said Mark Sapir, Chief Marketing Officer at Open Farm.
Even though awareness is the metric he is fixated on, Sapir knows Open Farm’s campaigns and overall marketing strategy have to drive sales.
Fortunately for Sapir, th...
In March, two Air Canada pilots were killed when an Air Canada Express flight crashed at LaGuardia Airport. The loss devastated their families, colleagues and the airline. The company’s CEO, Michael Rousseau, recorded a condol...