Want to keep yourself up to date with the latest news from Chief Marketer?
Subscribe using the "Follow" button below and we provide you with customized updates, via topic or tag, that get delivered to your email address, your smartphone or on your dedicated news page on follow.it.
You can unsubscribe at any time painlessly.
Title of Chief Marketer: "Chief Marketer - Marketing Strategies, Insights & Resources"
Is this your feed? Claim it!
Cruddy AI-generated content, or “AI slop,” is infiltrating the internet. Which is why, for better or worse, AI is changing the industry’s understanding of premium.
The term premium historically referred to production value. But nowadays, premium is becoming synonymous with user engagement, regardless of quality – which is another slippery term.
We al...
This week I am virtually reporting on the goings-on at Mountain Village, California, where Google is hosting its Google Marketing Live event.
I happened to be in Las Vegas for AdExchanger’s Programmatic AI show. I much regret not being able to hop over to the Sweets & Snacks Expo, also happening in Vegas right now. Next time.
Anyways, back to Google HQ.
...Hot take: Sometimes, having more guardrails isn’t a limitation.
Instead, the added responsibilities can actually make automation easier, according to Melissa Bonnick, EVP, head of programmatic for JPMorgan Chase.
As a financial services company, JPMorgan Chase is beholden to stricter rules than brands in most other verticals. But those restrictions make it easy ...
Programmatic advertising has changed a lot in the nearly 20 years since the first RTB ad auction.
On the surface, programmatic is just the automated buying and selling of digital ads. Under the hood, there’s a complex, high-speed auction system that decides in milliseconds which ads appear across display, video, CTV, audio, retail and other online media.
And now...