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This week’s hot takes on hot topics in experiential marketing cover Tumblehairs, Munchie Marts and MomTok battles.
Bazooka Brands Brings a MomTok Candy Battle to Salt Lake City
MomTok is a hot property, and Bazooka Brands has inserted itself into the conversation with
This year, storytelling has propelled from buzzword to standard practice. As event marketers lean into it for their messaging to deepen relationships with audiences and “drop” products into real lives, human faces are serving as design themes across show floors. Let’s take a look at how eye contact is the new eye candy.
But first, the science. Studies show that our bra...
Anthropic just dropped Claude Sonnet 5, reigniting a broader debate about how AI should be priced. Some
Longtime readers and podcast listeners – especially those with their eyes fixed on the CTV space – have probably noticed some changes at AdExchanger lately.
Back in July, we rebranded our CTV Roundup newsletter to “Streamlined” and increased the output to twice a week on Tuesdays and Thursdays, rather than just once a week. The idea is to expand the newsletter’s audien...
Consumers are growing weary of the gifting culture between brands and influencers, so 818 Tequila decided to buck the trend while capitalizing on another. Serving up its own branded wedding moment, the brand surprised its bigg...