In the previous article, we talked about why market research matters in the travel and tourism industry. Understanding customer preferences, tracking trends, and analyzing competitors all help businesses stay relevant in a fast-moving market. But knowing the importance of research is only the first step. The real challenge is turning insights into something practical. What […...

Excel has survived every wave of technology disruption. It is familiar, flexible, and available to almost everyone. That is exactly why so many mystery shopping and customer experience programs still rely on it. But in 2026, Excel is no longer a neutral tool. In many cases, it has become a hidden risk. While spreadsheets may […]

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Customer experience programs are no longer limited to one method. Brands combine ongoing CX surveys, mystery shopping, ad hoc market research, employee feedback, and operational KPIs. Agencies are expected to support all of it while delivering faster insights and clearer recommendations. This has led many organizations to ask the same question:Can CX, mystery shopping, and […...