Partnerships succeed when you track the right KPIs. These metrics reveal how well alliances contribute to your revenue, operations, and relationships. Below are the 7 KPIs every partnership team should monitor:

Partnership conflicts are a leading cause of business failures, with 50%–80% of partnerships dissolving early and 65% of startup failures linked to co-founder disputes.

The good news? Most conflicts can be avoided or resolved with early action and clear strategies. Here’s what you need to know:

There is a reliable pattern in mid-market B2B marketing that plays out with enough consistency to be called structural. The company has a reasonable product, a credible market position, and a marketing team that is genuinely trying to grow. The budget is not trivial — paid search, content, events, retargeting, SEO, sometimes ABM tooling layered on top. The traffic numbers loo...

When private equity sponsors underwrite a mid-market acquisition, the value creation thesis is almost always anchored in revenue growth. Pipeline expansion, market penetration, product cross-sell — the story typically centers on unlocking what the business was too constrained or too founder-led to achieve on its own. Yet a consistent pattern emerges across the $30M–$500M segm...

Private equity firms underwrite acquisitions on the premise of accelerated growth, operational discipline, and multiple expansion. Yet across the mid-market segment, a recurring pattern emerges within 6–18 months post-close: growth decelerates, pipeline quality deteriorates, and forecast accuracy declines. In many cases, EBITDA improvements come from cost controls rather than...