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We’ve been breaking down the different levels of the marketing funnel and we’ve finally arrived at the last (and our favorite) stage, loyalty.
Once a person becomes a customer, your job shifts from convincing the...
Last week, we covered the Awareness stage of the marketing funnel, but this we...
We’ve talked about the marketing funnel and how it drives your target audience to your business. But now, let’s take a deep dive into each stage and how digital marketing can be a driving force for your brand and bottom li...
For years, follower count was the holy grail of social media success. The bigger the number, the more impressive your profile looked. But in 2025, follower count is no longer the best indicator of impact. Thanks to algorithm changes, your ...
Voice search isn’t a concept from the future; it is here right now. According to a report from Vixen Labs, more than one in four consumers in the U.S. and U.K. use voice assistants daily, whether they’re asking for directions, finding a nearby restaurant, or checking the weather. For small businesses, that means your potential customers are literally speaking their needs into...
