CARMA

In this issue, we analysed 1,536 articles, tracked three leading airline companies (Uber, Lyft, and Waymo), and identified 10 key themes.

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Cristiano Ronaldo became the first man to score at six World Cups. Lionel Messi finished the group stage as the all-time leading scorer in men’s World Cup history. Guillermo Ochoa kissed the Azteca posts one last time before retirement. Nine of Africa’s ten qualifiers reached the Round of 32, the continent’s best-ever showing.

The post

If you spend any time in communications today, you’ve probably heard some version of the same prediction:

“AI is coming for PR.”

For measurement and evaluation professionals, the concern feels particularly real. AI can already summarise coverage, analyse sentiment, identify themes, build dashboards and generate reports in seconds.

So whe...

World Cup coverage moved from build-up to proof this week. Records, injuries, fan culture and host-nation pressure all shaped the story. The strongest finding is not simply who was mentioned most, but why some teams drew more attention than their football position alone explains, and why the social conversation did not always match the editorial agenda.

The ...

In this issue, we analysed 877 articles, tracked four leading airline companies (American Airlines, Qatar Airways, Delta, and United), and identified 10 key themes.

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