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Title: Healthcare Performance Marketing Agency | Cardinal Digital Marketing

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The PMAX creative strategy behind 44% more bookings3 weeks

PMAX is one of the most powerful tools in healthcare paid media right now. But it’s only as smart as the signals you feed it. Give it a narrow creative set, and you get a narrow optimization loop. ...

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What 200 episodes of Ignite reveal about the state of healthcare marketing1 month

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The Healthcare Marketing Audit: 6 Strategic Checkpoints3 months

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A Partnership Built for Healthcare’s Next Phase4 months

One of our core values at Cardinal is that we never settle. We chase growth and new challenges, and never back down in our pursuit of expanding our knowledge and capabilities. Over the last 17 years, we’ve put this belief into practice as Cardinal has grown into a recognized leader in healthcare performance marketing. As our industry continues to evolve, so do we. ...

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The Search Plateau Problem: Why Healthcare Providers Need Incrementality Testing4 months

You’re looking at your paid search dashboard, and the numbers look good. Cost-per-new-patient is at $150. Your goal is $200. Everything feels healthy.

Then leadership asks: “Should we increase the budget or try something new?”

That’s when you freeze. You don’t know if search can grow further, or if you’re throwing money at an already-maxed channel. And if you re...

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