Captain Verify

Bimi is an emerging standard for email authentication. A more than useful standard for marketing experts, in a world where the phishing and online scams keep growing. Among its various advantages, BIMI avoids anti-spam filters, improve the user experience and stand out from other messages in the reception box of your recipients. We suggest that [...]

Will iOS 26 kill SMS marketing? That’s the question CRM teams have been asking since Apple announced the “Unknown Sender” filter. The short answer: no. The useful answer: it depends on how you built your list. Since its launch in September 2025, iOS 26 has been running on the majority of active iPhones. It introduces [...]

Everyone knows emojis 🙂, these small icons based on unicode characters, allowing to transcribe images, emotions and symbols in a graphic way. More and more popular in emails, they are a way to distinguish themselves from the many messages arriving in the reception box. How to use them well and withdraw the maximum of benefits? [...]

As we know, SMS is a direct marketing channel that has the advantage of offering immediate reach and an impressive open rate. But what to do when your clients stop responding? When they become inactive, reactivating them via SMS is an effective lever to rekindle the spark. However, it’s a strategy to be used with [...]

Collect email addresses, yes, but in the right way. Developing a healthy distribution list cannot be improvised. How to collect a maximum of contacts without infringing the privacy of your target audience? Here are several ways of doing things that have proven themselves, both effective, non-invasive and lawful, to enrich your precious list. Why is [...]