Campaigns & Elections

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Voters Are Asking AI About Elections. The Results Are Mixed.1 day

Voters are increasingly turning to artificial intelligence for information on candidates, issues and elections. The answers that those AI model...

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Beyond Polling: How a Robust Research Program Can Be a Difference Maker in ’261 day

There’s a variation of an old riddle that political marketers must answer each cycle. It goes like this: Almost...

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Election Briefing: Digital Creative: What’s Working, What’s Trending and What You Can Still Implement 4 days

With less than two months until Election Day, campaigns looking...

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The Information Environment Has Changed. Has Your Campaign?5 days

Digital strategy can no longer stop at ads, posts and clicks. Campaigns need to understand the public conversations and AI-generated answers shaping vot...

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