Campaigner

ActiveCampaign and Klaviyo both sell automation, but they build it on different foundations. ActiveCampaign runs on contact behavior, a standard CRM included on every plan, and a conditional workflow builder that EmailToolTester ranks among the most comprehensive it has tested. Klaviyo runs on store data: orders, product views, ...

You can check your email domain reputation by using free tools like Google Postmaster Tools, Microsoft SNDS, MXToolbox, and Sender Score. These platforms analyze your domain’s sending history, spam complaint rates, and blacklist status to give you a clear picture of how inbox providers view your emails. The sections below walk through every aspect of domain reputation monitor...

To stop emails from going to the spam folder, focus on three core areas: proper email authentication, a strong sender reputation, and clean, relevant content. Most spam filtering decisions come down to whether inbox providers trust the sender and whether the message looks legitimate. Getting these fundamentals right will move the vast majority of your emails into the inbox wh...

IP warming is the process of gradually increasing the volume of emails sent from a new IP address to build a positive sender reputation with internet service providers (ISPs). Without this process, sending large volumes of email from a fresh IP triggers spam filters and causes your messages to land in junk folders rather than inboxes. The sections below walk through every key...

Klaviyo wins on ecommerce automation, deliverability tooling, and segmentation built on purchase data. Mailchimp wins on entry price, a familiar editor, and fit for general small business email. Online stores, especially those running on Shopify, will get more out of Klaviyo. Service businesses, nonprofits, and anyone sending a ...