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Campaign Middle East

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Campaign Middle East title: Homepage - Campaign Middle East

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During most of the past decade, marketers were taken by an endless cycle of exploration. They explored new platforms, new technologies, new audience behaviours and another wave of digital tools promising a competitive edge. We operated in a marketplace defined by rapid experimentation and constant reinvention, often pressured to chase the next shiny platform before […]


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In 2025, Hollywood heavyweights such as Mission: Impossible – The Final Reckoning, Jurassic World: Rebirth and F1: The Movie commanded screens, while family-friendly blockbusters such as Lilo & Stitch, A Minecraft Movie and Zootropolis 2 drew in multigenerational crowds. With Motivate Val Morgan’s (MVM’s) circuit reaching close to 35 million admissions by November, brands...


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2025. (W)rapped.

Yeah. Listen close. The calendar flipped, and the noise did start.  A pulse. And then, a bang. 2025. Check it. The quiet invasion 2025 came in low, didn’t kick in the door. Didn’t scream ‘new world’, didn’t settle a score. No revolution speech, no dramatic ignition. Quickly, quietly changing the room, while we sat in […]

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TBWA\RAAD was named the Best Place to Work in 2025 at the Campaign Agency of the Year Awards. According the judges, the agency’s submission showed “refreshing transparency in internal surveys with details to back up scores.”  It also demonstrated “an exceptional, holistic and measurable approach to building a workplace that truly prioritises people” The content […]

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Enterprises around the world are moving beyond traditional analytics and automation toward something fundamentally more powerful: agentic AI – artificial intelligence (AI) systems capable of taking action – not just generating insight.  These systems don’t simply recommend; they interpret, anticipate, orchestrate, optimise and execute. They behave more like digital co-wo...


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