Campaign Middle East

Travellers in the UAE are increasingly embracing ‘Travel Maxxing’ – planning trips around multiple destinations, stopovers and experiences rather than a single endpoint – according to new insights from a report Collinson International. The report found that younger travellers are leading the shift towards more frequent and experience-led travel. Globally, almost half (48 per ...

Kia Middle East and Africa (MEA) has announced a partnership that sees it take up residence inside Museum of the Future, where the automotive brand will use the landmark venue as a regional platform to showcase its mobility innovations and encourage conversations around the future of transportation. The strategic partnership will give Kia a dedicated […]

The post

Levi’s has brought its viral covered Batwing logo moment to the UAE, with installations now live across selected stores in the country. The story began at Levi’s Stadium in California during a global football tournament that’s currently underway, where event regulations required the venue’s large scale Levi’s sign to be temporarily covered. The logo was […]

The post

I recently met with leaders of three of the largest global investment groups spanning advertising, communications, and marketing, to take stock of the latest developments in Dubai’s out-of-home (OOH) advertising sector. These meetings revealed strong investor confidence in the country’s economic stability and resilience, built on the solid foundations our wise leadership has ...

DXB LIVE, the integrated event management and experiential agency of Dubai World Trade Centre, has appointed Empyre Communications as its strategic communications partner. Under the partnership, Empyre Communications will lead communications across a portfolio of flagship projects and executive thought leadership initiatives, further enhancing DXB LIVE’s brand positioning and...