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Campaign Middle East’s AI and Automation issue is out now online and on stands. The latest issue explores the themes shaping the core of the marketing and media industry – from artificial intelligence (AI) and automation to Ramadan marketing strategies. It also includes Campaign’s annual guide to the region’s creative and media agencies. Augmented intelligence: […]
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There are different types of leadership suited to certain moments and situations. Leading a team that is working on a pitch and driving toward a goal is quite different than what we’re facing in the current moment in the Middle East. During times of uncertainty, when some staff members may not feel safe, the best […]
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Marking its regional debut with three store openings across Dubai, Abu Dhabi and Sharjah, European denim retailer Jack & Jones has introduced itself to the region with a striking launch concept: Invisible Jeans. The fashion forward campaign features no faces, just denim – cutting through the market’s visual noise with restraint over spectacle. Invisible Jeans […]
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Carat’s Fiona Black shares how media planning is shifting toward relevance, accountability and strategic judgement in an increasingly automated ecosystem. What does meaningful media planning and investment look like in 2026, and how has that definition evolved over the past year? In 2026, meaningful media planning is about making deliberate choices and standing behind them. [...
OUI Agency’s Rémy Abouchakra shares how the independent creative studio has evolved, why precision matters more than scale, and how AI is shaping its approach to brand building. What sets OUI Agency apart in today’s creative landscape? We don’t have a signature look. We have a signature rigour. Every brand we work on gets its […]
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