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Snap Inc. is set to unveil its latest next-generation augmented reality glasses for the first time in the UAE at the BRIDGE Summit, the world’s largest debut media event taking place in Abu Dhabi from December 8–10, marking a future where digital experiences enhance rather than replace the real world. As part of its participation, […]
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Saudi Arabia’s Doux Chicken brand has launched a new campaign, in partnership with production house Contatious x Hashtag. The campaign has been produced entirely through artificial intelligence. The campaign explored the capabilities of AI-driven storytelling, building a fully animated world and character using advanced generative tools. Every visual element including charact...
Every month, Campaign Middle East selects a collection of work to display in its monthly issue. The same selection then gets offered to industry professionals for their review in Campaign’s Private View section for the following month. These are the picks for November – featuring work from Tawuniya, Maison Terraē, Dubai Roads and Transport Authority, e& […]
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Media Mantra Consulting, the global public relations and integrated communications arm of the Media Mantra Group, has appointed Eslam Al Toom as the Head of its Influencer Marketing wing. The appointment intends to reinforce the agency’s strategic vision to build an extensive suite of services for brands across the Middle East, further strengthening its presence […]
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Publicis Groupe Middle East has announced Potentialis, an innovative talent-first programme that embeds a human–AI collaboration model across its agencies in the region. Designed to future-proof talent, Potentialis intends to offer teams the confidence, structure and practical guidance they need to work effectively with AI in their day-to-day roles. Potentialis is rooted in t...
