Campaign Middle East

Shoppers in Saudi Arabia and the UAE are moving spending away from mainstream-priced fast-moving consumer goods (FMCG) towards value and premium alternatives, according to NielsenIQ’s latest research. For brands, the findings highlight pressure to demonstrate either meaningful savings or a clear reason to pay more. Around seven in 10 shoppers in both markets say they […]

LOST iN, the travel, culture and lifestyle platform known for design-led guidebooks and live experiences, has appointed The Vantage as its representative across MENA, marking its first move into the region. LOST iN, which was built for explorers – not just tourists, is a social, digital and print platform reaching more than 12 million travellers, […]

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After spending the past year quietly building an international portfolio of projects, former AKQA Global Chief Creative Officers Hugo Veiga and Diego Machado have officially launched !F Creative Capital, a new company that aims to challenge how creativity is valued and rewarded. Already operating across markets including the US, Saudi Arabia, South Korea, Brazil, Portugal […]...

More than 80 per cent of sports fans engage with the sport of their choice at every stage, from the build-up to the off-season, with CTV and the open internet driving far more engagement than social media channels, according to an independent research conducted by PA Consulting and The Trade Desk Intelligence. The study, How […]

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Coffee Planet has introduced a new ‘CP’ monogram, developed in-house to give the UAE-founded coffee company a compact symbol across its marketing and customer touchpoints. The introduction is an extension of the existing identity. Coffee Planet will retain its wordmark, colours, typography and tone of voice, with the monogram designed to work alongside the full […]

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