Campaign Middle East

Sports marketing in the Middle East has been witnessing a lot of momentum in recent years. As it stands, the regional industry has no shortage of sports events, sponsorship plays, intellectual property (IP), naming rights, content distribution, endorsements, media productions and rights management, omnichannel fan engagement platforms and conversations around local talent and...

Horizon FCB MENA is the only agency from the Middle East and North Africa (MENA) region to be recognised at this year’s Art Directors Club Annual Awards (ADC Annual Awards). Organised by The One Club for Creativity, the ADC Annual Awards is among the world’s most respected global creative competitions, now celebrating its 105th edition […]

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Snap Inc. and Almarai, in partnership with Starcom KSA, have revealed the results of the Harat ALYOUM Ramadan activation, which showed up across both physical and digital environments in a first-of-its-kind global execution. Almarai and Snap partnered to connect Promoted Places with an immersive augmented reality (AR) experience on the Snap Map across key public […]

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At Campaign Middle East,  the first introduction to Udora’s rebrand did not come through an announcement or campaign film. It arrived as a PR package. The delivery immediately sparked conversation across the office. Instead of a standard bouquet, the package came as an elaborate display: flowers arranged on a patch of grass alongside a collection […]

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Salesforce and Publicis Sapient have launched a joint whitepaper to help business and technology leaders across EMEA and beyond prepare the next major evolution in retail and commerce. Titled ‘Agentic Commerce: Unlocking the Emerging Shopping Experience’, the report projects that AI agent-orchestrated commerce could generate between $3 trillion and $5 trillion in global reven...