Campaign Middle East

Fresh off its milestone achievements of ranking the highest among MENA agencies in the WARC Creative 100 2026 and being ranked fourth highest among independent agencies globally in the WARC Creative Rankings, BigTime Creative Shop returns with a global statement, unveiling Pepsi Football Nation, a blockbuster new platform for Pepsi that unites some of the bigge...

Gerety Awards has announced the final deadline for the awards. Award submissions will remain open for entries till 15 May, 2026. The award submissions will be judged by more than 260 judges across more than 50 countries with executive jury sessions for judging being held across selected creative hubs across the globe. In addition to […]

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It feels strange to talk about large-scale moments at a time when the atmosphere across the region feels more reflective and measured. Yet, at the same time, that’s the reality of working in experiential design. In recent days, events across the wider Middle East have inevitably shifted the tone of public conversation, reminding us how quickly the context […]

Omnicom Advertising and Google have launched an AI-powered creative intelligence system, combining Google’s ABCD framework with Omnicom’s proprietary creative AI to pressure-test advertising before it runs. The Middle East pilot, already live with telecommunications leader du, marks the first chapter of a planned rollout across Africa, the Middle East and Turkey, with global ...

Vimto’s Ramadan campaign has earned global recognition, securing a place among the Kantar top 10 most effective campaigns worldwide – the only Middle East campaign to feature in the ranking and the only one from the region securing a place among the world’s top 10 most effective campaigns. Kantar’s 2026 Advertising Effectiveness Awards, which celebrate […]

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