Campaign Middle East

Hospitality marketing in the UAE is evolving. While attracting international travellers remains fundamental to the industry’s growth, local residents are becoming an increasingly important audience for hotels, restaurants, workspaces and leisure experiences. For Accor, that shift is not about replacing international tourism. Instead, it reflects a broader commercial evolution...

As Jordan prepared for its first-ever FIFA World Cup appearance, mattress brand Sleepzone temporarily “recalled” its mattresses, pillows and duvets in a campaign that encouraged fans to stay awake for the country’s historic matches. Created by Adpro&, the campaign played on Sleepzone’s positioning around better sleep by suggesting its products were too effective, risking ...

To be considered creative in PR is to be considered reckless. To be considered reckless is to be considered risky. It comes with a warning label. You need exceptional circumstances to turn to creativity. It’s calling upon Achilles over Odysseus. And that’s where the misconception lies. Not to mention the missed opportunity. Odysseus taught us […]

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GulfGotTalents has launched a digital platform which aims to change the way brands, agencies and production companies find and hire creative talent. As the UAE’s creator economy continues to grow, the UAE-based digital marketplace found that many brands struggle to find the right model, actor or entertainer for a campaign. To close this gap, GulfGotTalents’ […]

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The Big Shack Big Shout Challenge invited consumers across the GCC to compete by shouting the burger’s name in a single breath, generating more than 66,000 WhatsApp interactions.  To introduce one of its biggest burgers yet, Shake Shack partnered with Amber Communications and WhilterAI to create the Big Shack Big Shout Challenge – an AI-powered […]

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