Campaign Brief Asia

As 12-year-olds across Singapore prepare for the written papers of the Primary School Leaving Examination (PSLE), TBWA\Singapore and CARE Singapore have launched Rest Papers, a pro-bono initiative that turns exam practice papers into playful breaks from revision.

Axis Bank, one of the largest private sector banks in India, has launched a new integrated campaign, create via TBWA\Lintas (part of Omnicom Advertising India), for its NRI Banking Services. The new campaign showcases a reality experienced by millions of Non-Resident Indians, living their lives across two deeply connected worlds. While one world is shaped by careers, families, a...

On your first day at work, there are plenty of things to figure out – new faces, new processes and enough unfamiliar jargon to make your head spin. Dentsu Creative Webchutney India taps into this familiar experience with a new campaign for iQOO Z11, centred around the universal expression: “blah blah blah.”

Senco Gold & Diamonds has announced actor Harshvardhan Rane as the face of Ti22 by Aham, its latest titanium, gold and diamond collection under its dedicated men’s jewellery brand, Aham. Ti22 by Aham brings together the strength and lightness of titanium with the timeless appeal of gold and diamonds. With Harshvardhan Rane at the heart of the campaign, the collection embodie...

Uber’s new platform, Keep Doing What You Do, shows that once you’ve booked your ride, those few minutes before it arrives are yours to use.