If you’ve spent time on Pentax dedicated forums, you may have read that Pentax and Ricoh (the owner of the Pentax brand) follow a “blue ocean strategy” and want Pentax dSLRs to become “the Leica M of the dSLRs”.
I don’t know if those statements are coming directly from Ricoh or are just an invention of creative bloggers. But it aligns very well with what Ricoh have ...
