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New Delhi: A viral music cover posted by creator Pragati Naagar has set off a wider conversation around artificial intelligence, identity and authenticity online, after a wave of AI-generated recreations began circulating across social platforms.
The development has drawn attention within creator communities and prompted questions about consent, attribution and platfor...
New Delhi: Podcasts are emerging as one of YouTube’s fastest-growing content formats, underscoring how creator-led media consumption is reshaping Alphabet’s growth story. In Alphabet’s Q4 2025 earnings call, the company positioned podcasts not as a side format, but as a core driver of viewing time, particularly on connected TVs, placing YouTube at the centre of how ...
New Delhi: Nykaa claimed it has India’s biggest network of influencers and content creators, positioning creator-led commerce as a key driver of discovery and engagement across its beauty and fashion platforms
Nykaa has sharpened its focus on creator-led commerce, pointing to a network of 100,000-plus influencers and affiliates and more than 2 mil...
New Delhi: As people scroll through social media every day, ideas often slip in unnoticed. Between memes, reels and everyday creator content, opinions and products appear casually, without being framed as advertising. Even when there is no real need, repeated exposure makes certain things feel familiar, relevant or worth considering.
Over time, the...
New Delhi: Click OK Studio has launched a new hourly rental content studio in Mumbai to cater to the city’s growing creator economy. Designed for creators, brands, photographers and podcasters, the studio provides a flexible environment for content production across multiple formats.
The rise of short-form video, branded content and podcasts has transformed production ...