follow.it gives you an easy way to subscribe to Business of Apps Podcast's news feed! Click on Follow below and we deliver the updates you want via email, phone or you can read them here on the website on your own news page.
You can also unsubscribe anytime painlessly. You can even combine feeds from Business of Apps Podcast with other site's feeds!
Title: Business of Apps Podcast
Is this your feed? Claim it!
Performance CTV is the phrase of the year - and today we're looking at what's actually behind it.
For years, connected TV did one job: awareness. It was bought on reach and frequency, often upfront at fixed rates, with no way to tie an impression to an outcome. Now measurement has caught up and supply has flooded in, so the same channel can be linked to installs and co...
This time, we're talking about the practical impact of AI on app store optimization - and why LLMs aren't about to pull app discovery out of the stores.
LLMs are changing how people search the web. But app discovery has stayed inside the App Store and Google Play for 16 years, and the stores are now adding AI layers of their own.
To cover all this, we've got Dav...