follow.it gives you an easy way to subscribe to Business of Apps Podcast's news feed! Click on Follow below and we deliver the updates you want via email, phone or you can read them here on the website on your own news page.
You can also unsubscribe anytime painlessly. You can even combine feeds from Business of Apps Podcast with other site's feeds!
Title: Business of Apps Podcast
Is this your feed? Claim it!
In this episode, we're talking about app store visibility - and about the fact that organic and paid aren't two separate budgets.
Every channel you run, no matter where it starts, ends up on the same product page. And the platforms are watching what happens there.
To cover all this, we've got Stephanie Ino, Client Services Manager at Gummicube, about how ASO and...
Today we're talking about mobile A/B testing - and about the moment the app store hands you a winner.
Because that result is directional, not the truth. And if most of your traffic is paid, you may have measured the wrong users entirely.
In this episode, we speak with Scott Masters, Director of Strategy and Partnerships at Gummicube, about why mobile A/B testing...
In a world built to fragment your attention, one news app made the opposite bet: fewer ads, trusted sources, and users who actually stay.
In this episode, we speak with Ramish Ramalingam, VP of Product at SmartNews, about how a Japanese news app was rebuilt — not ported — for American users.
Ramish explains why SmartNews users spend 20 minutes per session, why 7...
Everyone in app growth has an opinion on AI, web-to-app, and channel strategy — but few of those opinions ever get stress-tested in public.
In this episode, we bring you a live panel debate featuring:
Hannah Parvaz, Founder atWhat if the channel you've written off as "brand-only" could measurably lift your Meta and Google performance?
In this episode, tech journalist David Murphy is joined by Mike Fogarty, Head of Client Development at Tatari, and Lauren Frame, Director of Growth & Brand Media at Greenlight, to explore how a performance-first app brand turned TV from a scary experiment ...